{"id":31026,"date":"2022-06-22T05:38:48","date_gmt":"2022-06-22T08:38:48","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=31026"},"modified":"2026-04-23T07:33:24","modified_gmt":"2026-04-23T10:33:24","slug":"genting-malaysia-works-on-a-comprehensive-recovery-plan","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/genting-malaysia-works-on-a-comprehensive-recovery-plan","title":{"rendered":"Genting Malaysia works on a comprehensive recovery plan"},"content":{"rendered":"\n<p>Genting Malaysia Bhd says it&#8217;s working hard on a marketing plan to attract more visitors to its complexes.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Malaysia.- <strong>Genting Malaysia<\/strong>&#8216;s <a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/genting-malaysia-revenue-up-176-2-in-q1\" target=\"_blank\">revenue was up 176.2 per cent year-on-year<\/a>\u00a0to MYR1.72bn (US$391.3m) in the first quarter, but there&#8217;s still a long way to go. Now the company has announced a series of marketing strategies and increased database analytics with the aim of attracting more visitors.<\/p>\n\n\n\n<p>The casino operator soft-opened its\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/genting-skyworlds-to-launch-next-week\" target=\"_blank\">Genting SkyWorld outdoor theme park<\/a>\u00a0in February and is confident that visitor numbers will grow as more attractions open at the complex. To date, only about three-quarters of attractions are available.<\/p>\n\n\n\n<p>The Malaysian government announced the\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/malaysia-to-reopen-borders-with-three-countries-next-week\" target=\"_blank\">reopening of borders in April<\/a>, and the company believes the number of visitors will start to grow in the second half of the year. It said it plans to ramp up marketing efforts to expand its customer base in the US. <\/p>\n\n\n\n<p>It also plans to leverage its improved facilities at Resorts World New York City and expand product offerings to increase business.<\/p>\n\n\n\n<p>In the UK and Egypt, the group\u2019s operating income rebounded to MYR395.3m in the first quarter of this year, nearly 10 times higher than in the first quarter of 2021. In the US and Bahamas, the group\u2019s leisure and hospitality revenue rose 39.6 per cent year-on-year to MYR357.9m. Adjusted EBITDA for these markets rose 13.7 per cent year-on-year to MYR78m.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genting Malaysia Bhd says it&#8217;s working hard on a marketing plan to attract more visitors to its complexes.<\/p>\n","protected":false},"author":176,"featured_media":18062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Genting Malaysia Bhd reported a significant 176.2% year-on-year revenue increase in Q1, reaching MYR1.72bn, driven by post-pandemic recovery across its global operations. The integrated resort operator is intensifying marketing strategies and leveraging database analytics to boost visitor numbers, particularly following the soft-opening of Genting SkyWorld and the reopening of Malaysian borders. Strategic expansion of product offerings and marketing efforts in the US, alongside strong rebounds in UK and Egypt, underscore its growth trajectory.","focusai_entities":"Genting Malaysia Bhd, Genting SkyWorld, Resorts World New York City","focusai_location":"Malaysia, US, UK, Egypt, Bahamas, New York City","focusai_target_profile":"ceo_executive (0.95), operator_casino (0.9), tech_data (0.75), marketing_crm (0.95), investor_analyst (0.98), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Q2 Marketing ROI","query":"What specific KPIs is Genting Malaysia tracking to measure the ROI of its intensified marketing efforts and database analytics initiatives across its diverse international portfolio?"},{"label":"US Market Expansion Strategy","query":"How will the expanded product offerings and improved facilities at Resorts World New York City specifically differentiate Genting Malaysia in the highly competitive US iGaming and land-based casino market?"}],"footnotes":""},"categories":[157,16333],"tags":[19394],"class_list":["post-31026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-south-east-asia-news","tag-genting-malaysia"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/31026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=31026"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/31026\/revisions"}],"predecessor-version":[{"id":31037,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/31026\/revisions\/31037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/18062"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=31026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=31026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=31026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}