{"id":30699,"date":"2022-06-13T03:08:03","date_gmt":"2022-06-13T06:08:03","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=30699"},"modified":"2026-04-23T07:52:30","modified_gmt":"2026-04-23T10:52:30","slug":"nagaworld-to-launch-20-table-gaming-area-aimed-at-premium-players","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/nagaworld-to-launch-20-table-gaming-area-aimed-at-premium-players","title":{"rendered":"NagaWorld to launch 20-table gaming area aimed at premium players"},"content":{"rendered":"\n

The new area will focus on premium mass-market players, not the junket segment.<\/p>\n\n\n\n\n\n\n\n

Cambodia.-\u00a0NagaCorp Ltd\u00a0<\/strong>has revealed that its NagaWorld casino resort in Cambodia will launch a new 20-table gaming area aimed at premium players from the mass market. The company told GGRAsia it expects to launch the premium mass gaming area in the late third quarter or early fourth quarter.<\/p>\n\n\n\n

The casino operator said\u00a0the new premium gaming facility involves reallocating gaming spaces\u00a0<\/strong>to the mass market and converting some dining spaces into gaming spaces. It will focus on premium players in the mass market; not the junkets segment.<\/p>\n\n\n\n

Table minimums will start at US$200 with maximums up to US$35,000. The company said the new area will help segment players in NagaWorld and provide opportunities for better customer interactions with service and host staff.<\/p>\n\n\n\n

During the first three months of the year<\/a>, the company posted gross gaming revenue of US$109.9m, a decline of 13.7 per cent when compared to Q1 in 2021. However new gaming revenue was up at US$1.08m.<\/p>\n\n\n\n

Premium mass-market daily net gaming revenue<\/strong>\u00a0was US$212,000, up 16.5 per cent, while the VIP average daily net gaming revenue was US$13,000, up 62.5 per cent quarter-on-quarter. <\/p>\n\n\n\n

As previously reported by Focus Gaming News, NagaCorp has changed its senior-level management by adding three CEOs: founder Chen Lip Keong\u2019s sons. Lip Keong is now the senior chief executive of the company.<\/p>\n\n\n\n

Chen Yiy Fon has been appointed as CEO of operations; Chen Cherchi as CEO of finance and treasury and Chen Yiy Hwuan as CEO of hotels. The company said the move aimed to\u00a0inject new vitality into management<\/strong>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

The new area will focus on premium mass-market players, not the junket segment.<\/p>\n","protected":false},"author":176,"featured_media":12720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"NagaCorp's NagaWorld resort in Cambodia is launching a new premium mass-market gaming area in Q3\/Q4, reallocating existing space to target higher-value players with table minimums from US$200. This strategic shift moves away from the junket segment, aiming to enhance customer interaction and segment players. The announcement follows Q1 results showing a GGR decline but NGR growth, particularly in premium mass and VIP segments, and a significant senior management restructuring with the founder's sons taking key CEO roles.","focusai_entities":"NagaCorp Ltd, NagaWorld, GGRAsia, Focus Gaming News, Chen Lip Keong, Chen Yiy Fon, Chen Cherchi, Chen Yiy Hwuan","focusai_location":"Cambodia","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.9), product_ux (0.7), marketing_crm (0.7), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Premium Mass ROI","query":"What is the projected return on investment and anticipated incremental NGR from the new premium mass-market gaming area, considering the capital reallocation and operational adjustments?"},{"label":"Governance Impact","query":"How will the expanded senior CEO structure, particularly with the founder's sons in key operational and financial roles, impact NagaCorp's long-term governance framework and strategic execution?"}],"footnotes":""},"categories":[157,16333],"tags":[21297],"class_list":["post-30699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-south-east-asia-news","tag-nagaworld"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/30699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=30699"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/30699\/revisions"}],"predecessor-version":[{"id":30733,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/30699\/revisions\/30733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/12720"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=30699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=30699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=30699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}