{"id":30389,"date":"2022-06-02T04:46:42","date_gmt":"2022-06-02T07:46:42","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=30389"},"modified":"2026-04-23T08:10:06","modified_gmt":"2026-04-23T11:10:06","slug":"ape-launches-macau-metaverse-project-to-promote-the-city","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/ape-launches-macau-metaverse-project-to-promote-the-city","title":{"rendered":"APE launches Macau metaverse project to promote the city"},"content":{"rendered":"\n

The project seeks to bring tourists unable to travel due to the Covid-19 pandemic closer to the city.<\/p>\n\n\n\n\n\n\n\n

Macau.- If people can’t travel to Macau, we’ll take Macau to them. That seems to be the concept behind gaming technology supplier\u00a0Asia Pioneer Entertainment Holdings<\/strong>‘\u00a0(APE) Mini Macau metaverse experience. It’s launched\u00a0the project on mobile gaming platform Sandbox<\/strong>\u00a0aiming to target tourists who are unable to travel to major resort destinations due to Covid-19 restrictions.<\/p>\n\n\n\n

Through the Mini Macau metaverse project, people can visit places like the Macau Tower, The Senado Square, the Ruins of St Paul\u2019s and the Ah Ma temple. Players can also complete in-game challenges and earn real prizes that can be redeemed in Macau.<\/p>\n\n\n\n

Tony Chan Chi Lun<\/strong>, APE Holding\u2019s CFO and executive director, said: “We hope to expand Mini Macau to other Macanese brands for advertising and for online to offline booking\/e-commerce opportunities.”<\/p>\n\n\n\n

The company hinted that Mini Macau will also serve as a prototype for the future development of Resortverse, APE’s own Metaverse travel and hospitality platform, which will include real-world resorts and destinations.<\/p>\n\n\n\n

In 2021, APE reported that its revenue plunged 81.1 per cent to HKD7.6m (US$975,180). It made a loss of HKD23.1m for the year.\u00a0Due to the Covid-19 pandemic, the company initiated\u00a0a diversification strategy<\/a>\u00a0and started maintaining and repairing consumer-related machines.<\/p>\n\n\n\n

APE\u2019s new smart vending machines business<\/a>\u00a0was in the start-up testing phase in 2021, but the company installed 40 vending machines in Macau and two in Zhuhai, in neighbouring Guangdong province. The company said\u00a0the segment generated revenue of HK$145,305<\/strong>\u00a0as most of its vending machines were \u201conly installed by the end of 2021\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

The project seeks to bring tourists unable to travel due to the Covid-19 pandemic closer to the city.<\/p>\n","protected":false},"author":176,"featured_media":24147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Asia Pioneer Entertainment Holdings (APE), a gaming technology supplier, has launched \"Mini Macau\" within the Sandbox metaverse, aiming to engage tourists impacted by COVID-19 travel restrictions. This initiative is part of a broader diversification strategy following an 81.1% revenue decline and a HKD23.1m loss in 2021, with plans to expand into a \"Resortverse\" platform. The project seeks to leverage virtual tourism and online-to-offline commerce opportunities.","focusai_entities":"Asia Pioneer Entertainment Holdings, APE, Tony Chan Chi Lun, Sandbox","focusai_location":"Macau, Zhuhai, Guangdong","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.75), product_ux (0.85), tech_data (0.8), marketing_crm (0.85), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"Metaverse ROI","query":"What is the projected return on investment for APE's \"Mini Macau\" and future \"Resortverse\" initiatives, particularly given the significant revenue decline in its core business?"},{"label":"Diversification Strategy","query":"How does APE's diversification into metaverse and smart vending machines align with its long-term B2B gaming technology supplier strategy, and what are the associated market entry risks?"}],"footnotes":""},"categories":[157,16338],"tags":[21593,24048],"class_list":["post-30389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-ape-macau","tag-asia-pioneer-entertainment-holdings"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/30389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=30389"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/30389\/revisions"}],"predecessor-version":[{"id":30407,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/30389\/revisions\/30407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/24147"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=30389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=30389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=30389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}