{"id":2879,"date":"2020-01-29T11:49:39","date_gmt":"2020-01-29T11:49:39","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=2879"},"modified":"2026-04-24T08:25:27","modified_gmt":"2026-04-24T11:25:27","slug":"sega-alliance-yokohama-ir","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/sega-alliance-yokohama-ir","title":{"rendered":"Sega Sammy joins forces with Foster + Partners for Yokohama IR bid"},"content":{"rendered":"\n<p>Joint venture to bid for IR licence on Yokohama, a front-runner city for one of three IR licences up for grabs in the country. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Japan.- Japanese gaming giant Sega Sammy Holdings has announced a strategic business alliance with UK firm Foster + Partners to jointly pursue an <strong><em><a href=\"https:\/\/focusgn.com\/asia-pacific\/yokohama-budget-resort-ir\">integrated resort<\/a><\/em><\/strong> license in Yokohama.<\/p>\n\n\n\n<p>The announcement was made on the first day of the <strong><em><a href=\"https:\/\/focusgn.com\/asia-pacific\/expo-yokohama-ir-resorts\">Japan IR Expo<\/a><\/em><\/strong> which is being held at Yokohama\u2019s PACIFICO over the next few days.<\/p>\n\n\n\n<p>Sega Sammy has previously used a joint venture to enter an IR market, partnering with Paradise Co in Korea to operate the Paradise City IR in Incheon. It now wants to do the same in Yokohama with Foster + Partners. <\/p>\n\n\n\n<p>\u201cIn order to make Japan\u2019s IR facilities stand out in an international context where competition in the IR business is on the rise, there is a need to create IR facilities that have an overwhelming presence on the world stage,\u201d Sega Sammy said in a statement. <\/p>\n\n\n\n<p>\u201cThrough its partnership with Foster + Partners, Sega Sammy will vigorously accelerate its initiatives to enter the IR business in Japan,\u201d the company added. <\/p>\n\n\n\n<p>Luke Fox, Senior Executive Partner and Head of Studio for Foster + Partners talked about the partnership and the firm\u2019s plans. <\/p>\n\n\n\n<p>\u201cOur aim is to provide a new approach to urban regeneration and create a new global destination in Yokohama. We look forward to working with the city authorities and Sega Sammy on this exciting project in the coming months.\u201d<\/p>\n\n\n\n<p>Foster + Partners has a long history of designing world-renowned buildings, including the Hong Kong and Shanghai Banking Cooperation (HSBC) Main Building and the Great Court of the British Museum.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joint venture to bid for IR licence on Yokohama, a front-runner city for one of three IR licences up for grabs in the country.<\/p>\n","protected":false},"author":2,"featured_media":2886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Japanese gaming conglomerate Sega Sammy Holdings has formed a strategic joint venture with UK architectural firm Foster + Partners to pursue an Integrated Resort (IR) license in Yokohama, a key contender for one of Japan's three available licenses. This alliance leverages Sega Sammy's prior IR operational experience in Korea and Foster + Partners' global design expertise, aiming to establish a world-class destination and accelerate Sega Sammy's entry into the competitive Japanese IR market.","focusai_entities":"Sega Sammy Holdings, Foster + Partners, Paradise Co, Luke Fox, Hong Kong and Shanghai Banking Cooperation (HSBC), British Museum","focusai_location":"Japan, Yokohama, Korea, Incheon, Hong Kong","focusai_target_profile":"ceo_executive (1.0), regulator (0.9), compliance_legal (0.9), operator_casino (0.9), investor_analyst (1.0), supplier_vendor (0.8), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Yokohama IR Bid Strategy","query":"What specific competitive advantages does the Sega Sammy Holdings and Foster + Partners joint venture bring to the Yokohama IR license bid, particularly concerning their proposed governance framework and projected GGR contribution?"},{"label":"Capital Allocation Impact","query":"How will this significant capital commitment to the Japanese IR market impact Sega Sammy Holdings' overall financial leverage and future investment strategies across its other gaming verticals?"}],"footnotes":""},"categories":[160,28,16338],"tags":[29,473,470,909],"class_list":["post-2879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-casino-news","category-east-asia-news","tag-casino","tag-ir","tag-japan","tag-yokohama"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=2879"}],"version-history":[{"count":7,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2879\/revisions"}],"predecessor-version":[{"id":20026,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2879\/revisions\/20026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/2886"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=2879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=2879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=2879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}