{"id":27801,"date":"2022-03-04T07:24:10","date_gmt":"2022-03-04T10:24:10","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=27801"},"modified":"2026-04-23T10:47:59","modified_gmt":"2026-04-23T13:47:59","slug":"australia-two-nrl-clubs-turn-their-backs-on-gambling-sponsorship","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australia-two-nrl-clubs-turn-their-backs-on-gambling-sponsorship","title":{"rendered":"Australia: two NRL clubs turn their backs on gambling sponsorship"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Bulldogs and the Rabbitohs have announced they will also restrict betting promotions on ground signage and big screens.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Australia.- Two of the most influential NRL teams, the Bulldogs and the Rabbitohs, have decided they will no longer accept betting sponsorships.\u00a0The clubs announced<strong>\u00a0they will remove gambling sponsorship from all club clothes<\/strong>\u00a0and will also restrict betting promotions on ground signage and big screens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re joining the New South Wales government&#8217;s Reclaim the Game programme, which promotes sport without betting advertising and sponsorship. Until now, nine clubs in the AFL, basketball, cricket and football had joined the initiative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Blake Solly, Rabbitohs chief executive<\/strong>, said: &#8220;Our community plays such a big role in our club, and we felt that this is a campaign we can support to reduce community exposure to sports betting advertising.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>See also:<\/strong>\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/australia-afl-fans-irked-by-increase-in-gambling-advertising\" target=\"_blank\">AFL fans irked by increase in gambling advertising<\/a>\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Natalie Wright, the director of the NSW government\u2019s office of responsible gambling<\/strong>, added: &#8220;Online sports betting is the fastest growing form of gambling and the NRL is the most popular sport to bet on in NSW.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The NRL fan base is huge and gambling advertising is everywhere which means if you\u2019re a supporter you can\u2019t avoid seeing it. Sports betting companies know that visibility works, which is why they invest so much in advertising on the most popular code in NSW.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>See also:&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/australia-anti-gambling-campaigner-blasts-afl-crypto-sponsor\" rel=\"noreferrer noopener\">Australia: anti-gambling campaigner blasts AFL crypto sponsorship<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Bulldogs and the Rabbitohs have announced they will also restrict betting promotions on ground signage and big screens.<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Two prominent NRL clubs, the Bulldogs and the Rabbitohs, have announced a cessation of betting sponsorships and a restriction on betting promotions across club assets, joining the New South Wales government's 'Reclaim the Game' initiative. This move aims to reduce community exposure to sports betting advertising, particularly given the NRL's popularity and the growth of online sports betting in NSW.","focusai_entities":"Bulldogs, Rabbitohs, New South Wales government, Blake Solly, Office of Responsible Gambling, Natalie Wright, AFL","focusai_location":"Australia, New South Wales","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (0.9), operator_casino (1.0), affiliate_publisher (0.7), marketing_crm (1.0), investor_analyst (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Financial Impact on Operators?","query":"What is the projected financial impact on iGaming operators' GGR and NGR from the loss of high-visibility NRL sponsorships and the need to reallocate marketing budgets?"},{"label":"Regulatory Expansion Potential?","query":"Will the 'Reclaim the Game' initiative in NSW serve as a governance framework precedent, leading to similar B2B\/B2C licensing or advertising restrictions across other Australian states or major sporting codes?"}],"footnotes":""},"categories":[16336,157,158],"tags":[229,233,23935],"class_list":["post-27801","post","type-post","status-publish","format-standard","hentry","category-australasia-news","category-business-news","category-slider-home","tag-gambling","tag-sports-betting","tag-sportsbook"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/27801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=27801"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/27801\/revisions"}],"predecessor-version":[{"id":27835,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/27801\/revisions\/27835"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=27801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=27801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=27801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}