{"id":27504,"date":"2022-02-23T07:44:05","date_gmt":"2022-02-23T10:44:05","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=27504"},"modified":"2026-04-23T11:05:48","modified_gmt":"2026-04-23T14:05:48","slug":"australia-afl-fans-irked-by-increase-in-gambling-advertising","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australia-afl-fans-irked-by-increase-in-gambling-advertising","title":{"rendered":"Australia: AFL fans irked by increase in gambling advertising"},"content":{"rendered":"\n<p>A survey has revealed more than one-third of the Australian Football League fans are concerned about the increase in gambling advertising.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- Concerns surrounding gambling ads in the Australian Football League (AFL) have been revealed in a survey conducted by the AFL Fans Association. The research, shared by The Age, showed<strong>\u00a0more than one-third of the AFL fans are concerned about the increase of gambling ads<\/strong>\u00a0both at matches and in broadcasts.<\/p>\n\n\n\n<p>The survey, conducted in late 2021, received\u00a0<strong>860 responses from all club supporters<\/strong>, aged under 18 to 75-84, of whom 71 per cent were club members. Some\u00a0<strong>37 per cent ranked gambling ads as their top concern<\/strong>\u00a0when asked to choose an issue that was relevant to them.\u00a0<\/p>\n\n\n\n<p>According to various analysts, sports betting is the fastest growing form of betting in Australia.\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/australia-study-finds-online-gambling-doubled-in-past-decade\" target=\"_blank\">Gambling Research Australia<\/a>\u00a0has recently published its Second National Study of Interactive Gambling in Australia, reporting that\u00a0<strong>the number of online gamblers has doubled in the past decade<\/strong><\/p>\n\n\n\n<p>The AFL has recently signed a five-year deal with Sportsbet as its official gaming agency. Responding to concerns, the AFL said it was taking action to limit gambling advertising in venues. Some football stadiums are no longer offering gambling promotional materials, while other venues across the country have minimised Sportsbet promotions.<\/p>\n\n\n\n<p>The AFL also said all Victorian clubs were working with anti-gambling associations, including the Victorian Responsible Gambling Foundation. The league, however, said it had no control over broadcast advertising on TV and radio.<\/p>\n\n\n\n<p><strong>See also:&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/australia-anti-gambling-campaigner-blasts-afl-crypto-sponsor\" rel=\"noreferrer noopener\">Australia: anti-gambling campaigner blasts AFL crypto sponsorship<\/a><\/p>\n\n\n\n<p>Last September, David Attenborough,&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/tabcorp-calls-for-tougher-restrictions-on-tv-gambling-ads\" rel=\"noreferrer noopener\">Tabcorp<\/a>&nbsp;chief executive, urged the government to&nbsp;<strong>impose stricter limitations on gambling ads to protect children and teenagers<\/strong>.<\/p>\n\n\n\n<p>Attenborough said&nbsp;<strong>the government should think about a further crackdown<\/strong>, especially around live games. According to WA Today, he suggested&nbsp;<strong>further limitations on prime-time TV ads<\/strong>, excluding racing channels, would better protect vulnerable Australians. He suggested&nbsp;<strong>Australia should replicate the UK model<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A survey has revealed more than one-third of the Australian Football League fans are concerned about the increase in gambling advertising.<\/p>\n","protected":false},"author":176,"featured_media":11909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"A survey by the AFL Fans Association indicates over one-third of Australian Football League supporters are concerned about the proliferation of gambling advertising during matches and broadcasts. This sentiment emerges amidst reports of sports betting's rapid growth in Australia and a recent five-year sponsorship deal between the AFL and Sportsbet. While the AFL states it is implementing measures to limit promotional materials in venues and collaborate with responsible gambling bodies, it acknowledges a lack of control over broadcast advertising.","focusai_entities":"AFL Fans Association, The Age, AFL, Sportsbet, Gambling Research Australia, Victorian Responsible Gambling Foundation, David Attenborough, Tabcorp, WA Today","focusai_location":"Australia, Victoria, UK","focusai_target_profile":"ceo_executive (0.9), regulator (0.95), compliance_legal (0.9), operator_casino (0.8), affiliate_publisher (0.75), marketing_crm (0.85), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Regulatory Impact","query":"What specific legislative or policy changes are most likely to be enacted in Australia following increased public and industry pressure regarding gambling advertising, and how might these mirror the UK's regulatory model?"},{"label":"Sponsorship Strategy","query":"How will the AFL's five-year deal with Sportsbet be impacted by growing public concern and potential advertising restrictions, particularly concerning the league's stated efforts to limit promotions in venues versus broadcast control?"}],"footnotes":""},"categories":[16336,155],"tags":[233],"class_list":["post-27504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-sports-betting-news","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/27504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=27504"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/27504\/revisions"}],"predecessor-version":[{"id":27513,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/27504\/revisions\/27513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/11909"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=27504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=27504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=27504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}