{"id":27304,"date":"2022-02-15T15:24:08","date_gmt":"2022-02-15T18:24:08","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=27304"},"modified":"2026-04-23T11:17:58","modified_gmt":"2026-04-23T14:17:58","slug":"football-association-of-thailand-signs-deal-with-stats-perform","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/football-association-of-thailand-signs-deal-with-stats-perform","title":{"rendered":"Football Association of Thailand signs deal with Stats Perform\u00a0"},"content":{"rendered":"\n<p>The Football Association of Thailand has become the latest sports federation to reach an agreement with the sports data and AI technology provider.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Thailand.- The <strong>Football Association of Thailand<\/strong> had selected <strong>Stats Perform<\/strong> for an exclusive eight-year data and integrity deal. Stats Perform&#8217;s integrity division will provide core services around monitoring and risk management of competitions.<\/p>\n\n\n\n<p><strong>Stats Perform&#8217;s Opta and RunningBall<\/strong> will exclusively collect and distribute real-time scores and detailed data from the T<strong>hai League 1, League 2, FA Cup and League Cup<\/strong> football competitions, as well as Thai national team fixtures.<\/p>\n\n\n\n<p><strong>Patit Suphaphongs<\/strong>, general secretary of the Football Association of Thailand, said: \u201cWe are delighted to be partnering with the best-known and most trusted data provider to the world\u2019s leading sports leagues.<\/p>\n\n\n\n<p>\u201cOur alignment with Stats Perform means the highest quality live stats, analysis &amp; tools that will help us attract more fans and sponsors, enhance traditional broadcasts, power outstanding fantasy products and supercharge our social, online and offline presence.<\/p>\n\n\n\n<p>\u201cWe know how their services and the famous Opta brand have helped other leagues, teams and players elevate their profiles and are thrilled to have access to the same proven strategies in Thailand.\u201d<\/p>\n\n\n\n<p>Another key point of the agreement is Stats Perform&#8217;s new <strong>&#8220;Pressbox Graphics&#8221;<\/strong> platform, which will help the Thai leagues and competitions deepen and extend fan interest to the multi-day match lifecycle by producing automated visual graphics and animations, powered by Opta data. The tool is used by sports teams to drive fan and sponsor awareness and engagement, particularly on social media platforms like Facebook, Twitter and Line.<\/p>\n\n\n\n<p><strong>Stats Perform vice president Steve Cliffe<\/strong> added: \u201cWe describe Stats Perform as the DNA of sport because our content is the deeply-embedded code that helps sport grow by giving fans, media and sponsors the right information, in the right amount of detail, in the right way.<\/p>\n\n\n\n<p>\u201cWe\u2019re very excited to now be working with the Thailand Football Association and helping them ensure that the standards of their pre-game, live and post-game coverage reflect the high calibre of play on the field.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Football Association of Thailand has become the latest sports federation to reach an agreement with the sports data and AI technology provider.<\/p>\n","protected":false},"author":226,"featured_media":6970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Football Association of Thailand has secured an exclusive eight-year agreement with Stats Perform for comprehensive sports data and integrity services. This partnership will leverage Stats Perform's Opta and RunningBall for real-time data collection and distribution across Thai football leagues, alongside integrity monitoring and fan engagement tools like Pressbox Graphics. The collaboration aims to enhance fan and sponsor engagement, improve broadcast quality, and bolster the integrity of Thai football competitions.","focusai_entities":"Football Association of Thailand, Stats Perform, Patit Suphaphongs, Steve Cliffe, Opta, RunningBall","focusai_location":"Thailand","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), compliance_legal (0.85), operator_casino (0.8), affiliate_publisher (0.75), product_ux (0.7), tech_data (0.9), marketing_crm (0.85), investor_analyst (0.85), supplier_vendor (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Impact on Betting Markets","query":"How will Stats Perform's exclusive data distribution and integrity monitoring services specifically influence the regulatory landscape and operational dynamics for licensed iGaming operators within Thailand's nascent betting market?"},{"label":"Data Monetization Strategy","query":"Beyond fan engagement and integrity, what are the specific commercial monetization strategies Stats Perform and the Football Association of Thailand plan to implement for this exclusive data, particularly concerning B2B licensing for media and fantasy sports providers?"}],"footnotes":""},"categories":[16333,155],"tags":[],"class_list":["post-27304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-south-east-asia-news","category-sports-betting-news"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/27304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=27304"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/27304\/revisions"}],"predecessor-version":[{"id":27312,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/27304\/revisions\/27312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/6970"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=27304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=27304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=27304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}