Sports data service provider Sportradar extends its partnership with Australian tennis.<\/p>\n\n\n\n\n\n\n\n
Australia.- With the Australian Open in full swing, leading sports data services provider, Sportradar, has confirmed it has signed a wide-ranging multi-year partnership extension with Tennis Australia. <\/p>\n\n\n\n
The deal allows Tennis Australia to leverage Sportradar’s audiovisual (AV) and data content, encoding technology, and Integrity Services to protect matches and to expand its presence across global audiences.<\/p>\n\n\n\n
As part of the deal, Sportradar will continue to deliver its AV, data and Integrity Services for the Australian Open and the Grand Slam of the Asia Pacific, including the Main Draw, Qualifiers and Wild Card play-offs in Melbourne and Zhuhai, China, plus the ATP 250 Adelaide.<\/p>\n\n\n\n
“The Australian Open is a hugely popular event across the world. Tennis Australia has a truly innovative and progressive approach to nurturing and advancing the interests of the game”, Sportradar\u2019s Managing Director Sports Partnerships, David Lampitt, said in a statement. <\/p>\n\n\n\n
“Our combination of cutting-edge technology together with our expertise across data, AV and Integrity Services will continue to support those aims. Our own mission in partnering with rights holders like Tennis Australia is clear \u2013 we have an ongoing and long-term commitment to safeguarding tennis, whilst delivering investment into premium content enabling the continued growth of the game across the world,” he added.<\/p>\n\n\n\n
Sportradar will deliver the matches via its AV encoding services, providing high-definition streams for the Australian Open\u2019s official website, app and social media channels as well as broadcast partners in multiple territories including Australia, New Zealand, India, the Sub-continent and the Americas.<\/p>\n\n\n\n
The extension comes after a competitive tender process last year and now includes the provision of Sportradar\u2019s Server Slide Ad Insertion (SSAI), a dynamic automated IP-based advertising insertion tool allowing Tennis Australia and its broadcasters to commercialize streams efficiently.<\/p>\n\n\n\n
Sportradar will utilize its combination of technology and expertise to administer and analyze data from the games to provide entertaining content and statistics for its clients to increase engagement. At the same time, it will deploy its award-winning Integrity Fraud Detection Services (FDS) to protect all matches from betting-related integrity threats. <\/p>\n","protected":false},"excerpt":{"rendered":"
Sports data service provider Sportradar extends its partnership with Australian tennis.<\/p>\n","protected":false},"author":2,"featured_media":2571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sportradar has secured a multi-year partnership extension with Tennis Australia, encompassing audiovisual, data content, and Integrity Services for major events including the Australian Open. This expanded agreement integrates advanced AV encoding, data analytics for fan engagement, and Server Slide Ad Insertion (SSAI) to enhance content commercialization. The deal reinforces Sportradar's commitment to safeguarding sports integrity while leveraging technology for global content distribution and revenue generation within the sports data vertical.","focusai_entities":"Sportradar, Tennis Australia, David Lampitt, Australian Open, ATP 250 Adelaide","focusai_location":"Australia, Melbourne, Zhuhai, China, India, New Zealand, Americas, Adelaide","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), compliance_legal (0.7), product_ux (0.7), tech_data (0.9), marketing_crm (0.7), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"SSAI Revenue Impact","query":"What is the projected incremental revenue uplift for Tennis Australia and Sportradar from the integration of Server Slide Ad Insertion (SSAI) across various broadcast territories, and how does this model compare to traditional ad monetization strategies?"},{"label":"Competitive Landscape","query":"How does Sportradar's expanded suite of services, particularly the integration of advanced AV encoding and integrity solutions, strategically position it against key competitors in the global sports data and integrity market?"}],"footnotes":""},"categories":[16336,155],"tags":[289,233],"class_list":["post-2569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-sports-betting-news","tag-australia","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=2569"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2569\/revisions"}],"predecessor-version":[{"id":2583,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2569\/revisions\/2583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/2571"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=2569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=2569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=2569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}