The company is looking for potential partners to create strong relationships to capitalise on growth across the region this year. <\/p>\n\n\n\n\n\n\n\n
Asia.- FashionTV Gaming Group is planning to expand its business in 2020 with its sights firmly set on Asia where it plans to introduce its B2B franchise model and bespoke gaming lounges.\u00a0<\/p>\n\n\n\n
Following the launch of the FashionTV Diamond Lounge last year, the company wants to grow its presence in Asia where it plans to leverage the region’s thriving global fashion and luxury goods market. <\/p>\n\n\n\n
\u201cAsia is a huge market for us. The FashionTV brand is massive here, with over one billion viewers across the region. We believe there\u2019s a big appetite for stylish games that bridge online and virtual worlds, utilising FashionTV\u2019s huge content archives.\u201d Pamela Allmark, FashionTV Commercial Director \u2013 Europe, said.<\/p>\n\n\n\n
\u201cWe are already in discussion with some of the leading gaming companies in Asia, in order for them to create a series of B2C sites and branded games specifically targeted for the Asian market,\u201d she added.<\/p>\n\n\n\n
She explained they are seeking potential partners and to create strong relationships with the region’s leading companies, taking into account that online gaming in Asia is growing at a rapid rate. <\/p>\n\n\n\n
\u201cThe market definitely isn\u2019t what it used to be, and making a success of new ventures can require enormous investment \u2013 something that\u2019s not always possible. Harnessing both the brand power and global reach of the FashionTV network, operators and providers can dramatically reduce marketing costs \u2013 and limit the risks of bringing new games to the market,\u201d Allmark explained.
<\/p>\n","protected":false},"excerpt":{"rendered":"
The company is looking for potential partners to create strong relationships to capitalise on growth across the region this year.<\/p>\n","protected":false},"author":2,"featured_media":2540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"FashionTV Gaming Group is targeting significant expansion into the Asian iGaming market in 2020, intending to deploy its B2B franchise model and branded gaming lounges. The strategy involves partnering with leading regional gaming companies to develop B2C sites and bespoke games, leveraging FashionTV's extensive brand recognition and content archives to mitigate partner marketing costs and market entry risks.","focusai_entities":"FashionTV Gaming Group, FashionTV, Pamela Allmark","focusai_location":"Asia","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), product_ux (0.7), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Asia Market Entry Strategy","query":"What specific regulatory compliance challenges does FashionTV Gaming Group anticipate or address when implementing its B2B franchise model across diverse Asian jurisdictions, given the varying iGaming legal frameworks?"},{"label":"B2B Partnership ROI","query":"How does FashionTV Gaming Group quantify the projected reduction in marketing costs and market entry risks for its B2B partners in Asia, and what are the typical revenue share or licensing fee structures for these branded B2C operations?"}],"footnotes":""},"categories":[160,157],"tags":[96,292],"class_list":["post-2537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-business-news","tag-asia","tag-investors"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=2537"}],"version-history":[{"count":8,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2537\/revisions"}],"predecessor-version":[{"id":20908,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2537\/revisions\/20908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/2540"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=2537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=2537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=2537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}