{"id":25160,"date":"2021-12-03T07:39:28","date_gmt":"2021-12-03T10:39:28","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=25160"},"modified":"2026-04-23T13:16:20","modified_gmt":"2026-04-23T16:16:20","slug":"south-australia-and-adelaide-united-to-promote-sports-without-gambling-ads","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/south-australia-and-adelaide-united-to-promote-sports-without-gambling-ads","title":{"rendered":"South Australia and Adelaide United to promote sports without gambling ads"},"content":{"rendered":"\n<p>Authorities and the soccer club have signed a partnership to promote sports without sports betting ads and to establish good practices.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.-\u00a0<strong>The South Australian State Government<\/strong> has partnered with<strong> Adelaide United<\/strong>, an A-League soccer club, to establish good practices and role models to promote sports without the need to advertise sports betting services.\u00a0The multi-year partnership is in<strong> response to the prevalence of sports betting in the state<\/strong><\/p>\n\n\n\n<p>Authorities hope that cooperation with the football team will help offset interest in sports betting. The announcement was issued after<strong>\u00a0the local government launched its &#8220;come for the game&#8221; campaign\u00a0<\/strong>and an initiative to prevent sports betting from becoming the main focus of sports events at the expense of sports.<\/p>\n\n\n\n<p><strong>The AU$328,000 communications campaign\u00a0<\/strong>reinforces the positive aspects of sport without gambling across television, radio, websites, social media ads and on-ground advertising at Coopers Stadium. It also focuses on reaching out to young people and parents who are most likely to bet on sports.<\/p>\n\n\n\n<p>A recent survey of South Australian adults showed that\u00a0<strong>78 per cent of respondents were worried<\/strong>\u00a0about how much sports betting ads children would be exposed to. Some 83 per cent of respondents agreed that betting ads make children think that sports betting is normal. According to the government, the latest research found:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>From 2005 to 2019, the amount lost on sports betting increased from AU$1.98m to AU$8.25m.<\/li><li>32 per cent of South Australian sports bettors gamble at risky levels compared to 27 per cent of poker machine players.<\/li><li>Three-quarters of 8 to 16-year-olds can name at least one sports betting company.<\/li><\/ul>\n\n\n\n<p>In July,&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/south-australia-reports-record-player-losses-on-pokies\" rel=\"noreferrer noopener\">Focus Gaming News<\/a>&nbsp;revealed that&nbsp;<strong>player losses on slots reached AU$769.87bn<\/strong>&nbsp;between January and July of the current year.<\/p>\n\n\n\n<p>The record amount represents&nbsp;<strong>a 13 per cent increase when compared to pre-pandemic levels<\/strong>. It comes despite a&nbsp;<strong>reduction in the number of machines<\/strong>, which are gradually being retired.<\/p>\n\n\n\n<p>Slot revenue was<strong>&nbsp;seriously affected by Covid-19 countermeasures&nbsp;<\/strong>and lockdowns but rebounded when venues reopened. Players lost more than AU$70m in July and August 2020.<\/p>\n\n\n\n<p>Anti-gambling campaigners have expressed concerns. Authorities have been working to increase the use of gambling harm reduction tools, including the introduction of&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/south-australia-gaming-rooms-to-test-facial-recognition-technology\" rel=\"noreferrer noopener\">facial recognition technology<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Over US$710m laundered through slot machines in Australia<\/h2>\n\n\n\n<p><strong>David Byrne, chief NSW gaming investigator<\/strong>, has revealed that a group laundered over AU$1bn (US$710m) through\u00a0games machines\u00a0(known as poker machines). He told The Age, Sydney Morning Herald and 60 Minutes that state and federal authorities found 95,000 poker machines in New South Wales had been used to launder illegal cash.<\/p>\n\n\n\n<p>The investigation involved surveillance of&nbsp;<strong>CCTV footage from the Tiger Airport site in central Sydney<\/strong>, which captured a money-laundering syndicate. T<strong>he group had two methods<\/strong>. A small number of people worked on connected gaming machines to find an almost guaranteed jackpot, while another person put banknotes into two poker machines at the same time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Authorities and the soccer club have signed a partnership to promote sports without sports betting ads and to establish good practices.<\/p>\n","protected":false},"author":176,"featured_media":22668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The South Australian State Government has partnered with Adelaide United to launch a multi-year campaign promoting sports without betting advertisements, aiming to mitigate the rising prevalence of sports betting and its impact on youth. This initiative, backed by a AU$328,000 communications campaign, responds to significant public concern and increasing sports betting losses in the state. Concurrently, broader Australian gambling harm reduction efforts and a major AU$1 billion money laundering scheme involving poker machines in New South Wales highlight ongoing regulatory and compliance challenges within the sector.","focusai_entities":"South Australian State Government, Adelaide United, Focus Gaming News, David Byrne, NSW gaming investigator, The Age, Sydney Morning Herald, 60 Minutes","focusai_location":"Australia, South Australia, New South Wales, Sydney, Coopers Stadium","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (0.8), product_ux (0.7), tech_data (0.7), marketing_crm (0.9), payments_fraud_aml (1.0), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Regulatory Impact on GGR","query":"How might the South Australian government's anti-advertising campaign and similar initiatives impact the Gross Gaming Revenue (GGR) projections for licensed sports betting operators in the region over the next 12-24 months?"},{"label":"AML Framework Efficacy","query":"What specific enhancements to existing Anti-Money Laundering (AML) and Counter-Terrorism Financing (CTF) governance frameworks are being considered by NSW authorities following the AU$1 billion poker machine laundering revelation, and what is the projected timeline for implementation?"}],"footnotes":""},"categories":[16336,157],"tags":[233,23935],"class_list":["post-25160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-sports-betting","tag-sportsbook"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/25160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=25160"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/25160\/revisions"}],"predecessor-version":[{"id":25170,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/25160\/revisions\/25170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/22668"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=25160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=25160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=25160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}