{"id":25023,"date":"2021-11-30T11:40:23","date_gmt":"2021-11-30T14:40:23","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=25023"},"modified":"2026-04-23T13:22:13","modified_gmt":"2026-04-23T16:22:13","slug":"entain-fined-for-breaching-code-of-practice-in-australia","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/entain-fined-for-breaching-code-of-practice-in-australia","title":{"rendered":"Entain fined for breaching code of practice in Australia"},"content":{"rendered":"\n

The Northern Territory Racing Commission has fined Entain AU$26,690 for allowing its representatives to promote QR codes to activate a series of bonus cash promotions.<\/p>\n\n\n\n\n\n\n\n

Australia.-\u00a0UK-based Entain<\/a>\u00a0has been fined AU$26,690 (US$19,071) by the Northern Territory Racing Commission (NTRC) for breaching the 2019 Code of Practice for Responsible Service of Online Gambling in the Northern Territories. Entain had allowed its representatives to use businesses cards with QR codes\u00a0<\/strong>to activate a series of bonus cash promotions by signing up at Entain subsidiary Neds.<\/p>\n\n\n\n

The Code of Practice prohibits sportsbooks from giving bonus cash incentives for registering a new account. Entain claimed the QR bonus offer complied with the NT code but the regulator said the QR code was equivalent to a gambling incentive because it encouraged players to register for a Neds account.<\/p>\n\n\n\n

It rejected Entain’s claim that representatives were acting voluntarily and pointed out that the offer could be obtained through a business card issued by the company.<\/p>\n\n\n\n

In October,\u00a0the NT gambling regulator<\/a>\u00a0fined BetEasy\u00a0more than AU$50,000\u00a0<\/strong>after it allowed a self-excluded gambler to open a new account and lose nearly AU$720,000.\u00a0In 2019 the gambler was contacted by one of the gambling operator\u2019s affiliates, John Dow, and offered a new account in his wife\u2019s name.<\/p>\n\n\n\n

The regulator found that the company had violated two of its licensing conditions <\/strong>and failed to ensure sufficient checks to identify gambling addiction.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Northern Territory Racing Commission has fined Entain AU$26,690 for allowing its representatives to promote QR codes to activate a series of bonus cash promotions.<\/p>\n","protected":false},"author":176,"featured_media":25040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Entain has been fined AU$26,690 by the Northern Territory Racing Commission (NTRC) for promoting bonus cash incentives via QR codes, a breach of the 2019 Code of Practice for Responsible Service of Online Gambling. The regulator deemed the QR code offer equivalent to a prohibited gambling incentive for new account registrations at its subsidiary, Neds. This incident underscores ongoing regulatory scrutiny of marketing practices and responsible gambling compliance within the Australian iGaming market.","focusai_entities":"Entain, Northern Territory Racing Commission, Neds, BetEasy, John Dow","focusai_location":"Australia, Northern Territory","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (0.8), product_ux (0.7), tech_data (0.7), marketing_crm (1.0), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Entain's Compliance Strategy","query":"What specific enhancements to Entain's internal compliance protocols and marketing approval processes will be implemented to prevent future breaches of responsible gambling codes, particularly concerning promotional incentives and affiliate oversight?"},{"label":"Regulatory Interpretation Impact","query":"How might the Northern Territory Racing Commission's interpretation of 'gambling incentive' for new account registrations, specifically regarding QR code promotions, influence broader regulatory frameworks and marketing strategies across other Australian jurisdictions?"}],"footnotes":""},"categories":[16336,157],"tags":[],"class_list":["post-25023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/25023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=25023"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/25023\/revisions"}],"predecessor-version":[{"id":25047,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/25023\/revisions\/25047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/25040"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=25023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=25023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=25023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}