{"id":24426,"date":"2021-11-11T08:01:26","date_gmt":"2021-11-11T11:01:26","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=24426"},"modified":"2026-04-23T13:56:51","modified_gmt":"2026-04-23T16:56:51","slug":"ape-implements-diversification-strategy","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/ape-implements-diversification-strategy","title":{"rendered":"APE implements diversification strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Asia Pioneer Entertainment Holdings (APE) has diversified into smart vending machine operations in Macau due to the impact of the Covid-19 pandemic.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Macau.- Gaming technology supplier\u00a0<strong>Asia Pioneer Entertainment Holdings (APE)\u00a0<\/strong>has confirmed that it is implementing a diversification strategy and it has started maintaining and repairing consumer-related machines after reporting an\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/ape-revenue-down-85-8-in-last-nine-months\">85.8 per cent drop in revenue<\/a>\u00a0for the nine months to September 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">APE has already installed 16 units of smart VMs in Macau under the SmartCom brand. In the company&#8217;s full financial results for the nine months ending September 30, EGE sales and distribution contributed the largest amount of total revenues, at nearly HK$3.8m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, APE is still concerned about the ongoing Covid-19 pandemic. It said: &#8220;We are hopeful that more smart VMs can be rolled out to various locations throughout Macau SAR at the end of 2021&#8221;, in order to return to pre-pandemic levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In August, APE also reported revenue of HK$11.8m for H1,&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/ape-expects-75-drop-in-revenue-for-h1\" rel=\"noreferrer noopener\">down 74.6 per cent year-on-year<\/a>. The drop was mainly due to a&nbsp;<strong>79.6 per cent decline in EGE\u2019s technology sales and distribution<\/strong>&nbsp;revenue during the period.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asia Pioneer Entertainment Holdings (APE) has diversified into smart vending machine operations in Macau due to the impact of the Covid-19 pandemic.<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Asia Pioneer Entertainment Holdings (APE), a gaming technology supplier, has initiated a strategic diversification into smart vending machine operations in Macau. This pivot is a direct response to an 85.8% decline in revenue for the nine months to September 2021, primarily due to the ongoing Covid-19 pandemic's impact on its core EGE sales and distribution vertical. The company aims for this new vertical to contribute to a return to pre-pandemic revenue levels.","focusai_entities":"Asia Pioneer Entertainment Holdings, APE, SmartCom","focusai_location":"Macau, Macau SAR","focusai_target_profile":"ceo_executive (0.9), investor_analyst (0.95), supplier_vendor (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"APE Diversification Rationale?","query":"What is the long-term strategic rationale for Asia Pioneer Entertainment Holdings' diversification beyond immediate pandemic recovery, and how does it align with their core gaming technology competencies?"},{"label":"Impact on Gaming Vertical?","query":"How will this strategic diversification into smart vending machines impact APE's competitive positioning and resource allocation within its traditional EGE sales and distribution gaming vertical?"}],"footnotes":""},"categories":[16338,163,158],"tags":[8720,24048],"class_list":["post-24426","post","type-post","status-publish","format-standard","hentry","category-east-asia-news","category-finance-news","category-slider-home","tag-ape","tag-asia-pioneer-entertainment-holdings"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/24426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=24426"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/24426\/revisions"}],"predecessor-version":[{"id":24434,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/24426\/revisions\/24434"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=24426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=24426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=24426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}