{"id":24254,"date":"2021-11-05T07:40:22","date_gmt":"2021-11-05T10:40:22","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=24254"},"modified":"2026-04-23T14:07:17","modified_gmt":"2026-04-23T17:07:17","slug":"crown-appoints-danielle-keighery-as-chief-corporate-affairs-and-brand-officer","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/crown-appoints-danielle-keighery-as-chief-corporate-affairs-and-brand-officer","title":{"rendered":"Crown appoints Danielle Keighery as Chief Corporate Affairs and Brand Officer"},"content":{"rendered":"\n

Crown Resorts has named Danielle Keighery to the newly created role of chief corporate affairs and brand officer.<\/p>\n\n\n\n\n\n\n\n

Australia.- A week after Judge Raymond Finkelstein deemed\u00a0Crown Resorts unsuitable to hold a licence<\/a>\u00a0for its Crown Melbourne casino, the company it making changes. The company has announced the appointment of\u00a0Danielle Keighery<\/strong> to the new role of chief corporate affairs and brand officer.<\/p>\n\n\n\n

Keighery will start working for the group by 2022 and\u00a0will be in charge of Crown\u2019s brand and reputation work<\/strong>\u00a0across all touchpoints. Keighery will also align the company’s corporate affairs, public relations, government relations, brand, sponsorship, media and all corporate communications functions under her stewardship.<\/p>\n\n\n\n

According to a company filing,\u00a0Keighery spent 16 years at Virgin Enterprises and Virgin Australia Group<\/strong>\u00a0in senior executive roles across corporate affairs, brand, marketing and customer experience.<\/p>\n\n\n\n

Steve McCann, Crown Resorts CEO<\/strong>, said: \u201cDanielle\u2019s experience in high profile, highly regulated and complex industries makes her a perfect fit for Crown Resorts.\u00a0<\/p>\n\n\n\n

“As part of our transformation, we have committed to a more proactive approach with our stakeholders to rebuild trust as well as equity in our brand more broadly. Danielle\u2019s unique experience makes her perfectly placed to drive this <\/strong>and we look forward to her joining the executive team early in the new year.\u201d<\/p>\n\n\n\n

As part of Crown’s business transformation programme, the company has previously appointed\u00a0Craig Durham as group company secretary and legal counsel<\/a>\u00a0and Anne Ward as an independent non-executive director.<\/p>\n\n\n\n

In August, Crown Resorts appointed\u00a0Ziggy Switkowski<\/a>\u00a0as chairman of the group to replace Helen Coonan, who stepped down after\u00a0Adrian Finanzio<\/strong>, the counsel assisting Victoria\u2019s Royal Commission into Crown Resorts, questioned the appropriateness of her remaining in the position.<\/p>\n\n\n\n

Crown Resorts allowed to keep its licence under stricter conditions<\/h2>\n\n\n\n

Judge Raymond Finkelstein has decided the casino operator can keep its licence through the appointment of a Special Manager<\/strong> to oversee the casino for the next two years. Stephen O\u2019Bryan QC<\/strong>, as Victoria\u2019s first Independent Broad-based Anti-Corruption Commissioner, will be appointed to the position.<\/p>\n\n\n\n

The Special Manager will have unprecedented powers to oversee Crown Resorts, veto decisions of the Board, and will have access to all areas of the casino and its books and records. <\/p>\n\n\n\n

Finkelstein said he had taken the decision because he understood that if Crown Melbourne\u2019s licence was cancelled, it would hurt the Victorian economy. The proposal has been approved by the Victorian government<\/strong>, which said Crown\u2019s licence will be cancelled unless Crown Resorts can convince the regulator it has changed. <\/p>\n\n\n\n

A total of 33 recommendations were made by the Royal Commission<\/strong>, which recognised that Crown Resorts has started a significant reform programme.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crown Resorts has named Danielle Keighery to the newly created role of chief corporate affairs and brand officer.<\/p>\n","protected":false},"author":176,"featured_media":19861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Crown Resorts has appointed Danielle Keighery as Chief Corporate Affairs and Brand Officer, a strategic move following the Victorian Royal Commission's findings of unsuitability for its Melbourne casino license. This appointment is part of a broader corporate transformation aimed at rebuilding trust and brand equity, occurring as the company operates under a Special Manager with unprecedented oversight powers. The regulatory decision allows Crown to retain its license under stringent conditions, emphasizing a critical period of governance reform.","focusai_entities":"Crown Resorts, Danielle Keighery, Judge Raymond Finkelstein, Virgin Enterprises, Virgin Australia Group, Steve McCann, Craig Durham, Anne Ward, Ziggy Switkowski, Helen Coonan, Adrian Finanzio, Victoria\u2019s Royal Commission into Crown Resorts, Stephen O\u2019Bryan QC, Victorian government","focusai_location":"Australia, Melbourne, Victoria","focusai_target_profile":"ceo_executive (0.95), regulator (0.98), compliance_legal (0.95), operator_casino (0.9), investor_analyst (0.92), supplier_vendor (0.75), marketing_crm (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Special Manager Powers?","query":"What specific precedents or limitations define the 'unprecedented powers' granted to the Special Manager, Stephen O\u2019Bryan QC, and how might this influence Crown's operational autonomy and strategic decision-making over the next two years?"},{"label":"Brand Rehabilitation Strategy?","query":"How will Danielle Keighery's appointment and the alignment of corporate affairs functions specifically contribute to the measurable rebuilding of Crown's brand equity and stakeholder trust, particularly in light of ongoing regulatory scrutiny?"}],"footnotes":""},"categories":[16336,28],"tags":[14657],"class_list":["post-24254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-casino-news","tag-crown-resorts"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/24254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=24254"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/24254\/revisions"}],"predecessor-version":[{"id":24294,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/24254\/revisions\/24294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/19861"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=24254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=24254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=24254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}