Company has announced plans to target the premium end of the MICE market with its new Galaxy International Convention Centre. <\/p>\n\n\n\n\n\n\n\n
Macau.- Galaxy Entertainment Group has announced that its latest development, the Galaxy International Convention Centre (GICC), will target the premium end of the MICE market.<\/p>\n\n\n\n
Galaxy\u2019s Director of Operations Development for New Resorts, Scott Kreeger, revealed the company’s plans in an interview with\u00a0industry publication\u00a0MICE and Tourism around the World\u00a0where he said Galaxy intends to showcase Macau as a premium option for Asian business travellers.<\/p>\n\n\n\n
\u201cWe target the premium end of the market. The conference centre is designed more like a 5-star hotel conference centre than an integrated international conference centre”, he said.<\/p>\n\n\n\n
“Design is to a very high finish: not only is it beautiful but we have put every bit of modern technology and infrastructure into it, from wifi network and utility trenching to expo floors and probably the largest LED digital screen of any international conference centre in Asia”, he added.<\/p>\n\n\n\n
\u201cWe also have over 400 digital displays, some as long as 75 meters, starting from the outside and extending through function areas and into meeting rooms to create extraordinary experiences for meeting planners and delegates. So GICC has great infrastructure, great technology and added to that is a\u00a05-star luxury hotel (Andaz Macau) located on top of it.\u00a0You can literally get in the elevator, push the button and go to your conference room. This direct connection makes us unique among integrated resorts\u201d.<\/p>\n\n\n\n
Asked about Galaxy\u2019s role in promoting Macau as an attractive destination for greater global visitation, Kreeger said: \u201cEveryone is aligned with this aim and our policies and pricing are all agreed for the greater good. What sets us apart is that we play at the premium level of the market. Ultimately we have 12 of the world\u2019s top international hotel brands in our complex \u2013 it will be the largest compilation of luxury properties in the world”.<\/p>\n\n\n\n
Regarding its target clients, he said: \u201cWe also cater to a more refined customer base, so that level of service quality and excellence, knowing the mainland Chinese customer base as well as we do, is our base niche. Our target region is mainly China, Hong Kong, Macau, Taiwan and Japan but we will also play internationally because you have to, so we will be at major events around the world making sure GICC has a presence on the world stage for the MICE sector.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Company has announced plans to target the premium end of the MICE market with its new Galaxy International Convention Centre.<\/p>\n","protected":false},"author":2,"featured_media":2401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Galaxy Entertainment Group has announced the launch of its Galaxy International Convention Centre (GICC) in Macau, strategically targeting the premium MICE market. This initiative aims to diversify the group's revenue streams and enhance Macau's appeal as a high-end business travel destination. The GICC features advanced technology and luxury integration with the Andaz Macau, positioning Galaxy to capture a refined customer base primarily from the Asia-Pacific region.","focusai_entities":"Galaxy Entertainment Group, Galaxy International Convention Centre, Scott Kreeger, MICE and Tourism around the World, Andaz Macau","focusai_location":"Macau, China, Hong Kong, Taiwan, Japan","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), operator_casino (0.9), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.85)","focusai_suggestions":[{"label":"MICE Market Impact","query":"What is the projected impact of Galaxy International Convention Centre's premium MICE strategy on Macau's overall non-gaming revenue contribution and regional competitive landscape?"},{"label":"Capital Allocation Strategy","query":"How does this significant capital expenditure on MICE infrastructure align with Galaxy Entertainment Group's broader capital allocation strategy and long-term shareholder value creation?"}],"footnotes":""},"categories":[160,157,16338],"tags":[257],"class_list":["post-2399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-business-news","category-east-asia-news","tag-macau"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=2399"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2399\/revisions"}],"predecessor-version":[{"id":2408,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2399\/revisions\/2408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/2401"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=2399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=2399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=2399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}