{"id":23676,"date":"2021-10-19T09:37:21","date_gmt":"2021-10-19T12:37:21","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=23676"},"modified":"2026-04-23T14:40:49","modified_gmt":"2026-04-23T17:40:49","slug":"m88-expands-esports-coverage-by-partnering-with-beter","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/m88-expands-esports-coverage-by-partnering-with-beter","title":{"rendered":"M88 expands esports coverage by partnering with BETER"},"content":{"rendered":"\n

BETER and M88 agreement will be prosperous and beneficial for both parties.<\/p>\n\n\n\n\n\n\n\n

Press release.- International sports and esports betting provider BETER<\/a> announced today that they have teamed up with\u00a0M88<\/strong>.\u00a0<\/p>\n\n\n\n

The leading Asian sportsbook has decided to take advantage of BETER\u2019s portfolio to further engage their players across the region with the addition of more than 30,000 extra global esports tournament events and 200,000 ESportsBattle matches<\/strong> every year.<\/p>\n\n\n\n

Gal Ehrlich,<\/strong>\u00a0CEO at BETER, said:\u00a0<\/strong>\u201cHere at BETER, we are convinced that collaborating with M88 is another significant step towards increasing our presence in the Asian market, which is one of our primary focuses for the next few years. We firmly believe that this partnership will prove to be prosperous and beneficial for both parties.”<\/p>\n\n\n\n

BETER<\/a> will provide M88 with customised quarter markets that perfectly suit their players\u2019 needs. All live streams, data, odds, and margins can easily be managed in the BETER\u2019s Client Console.<\/p>\n\n\n\n

Alan Wafer, Head of Business Development at M88, said: <\/strong>\u201cWe\u2019ve been interested in the type of fast content which BETER provides for some time, and we also see exactly what BETER can offer to M88 customers with live streaming of engaging ESportsBattle matches and odds for the most popular global esports tournaments. <\/p>\n\n\n\n

“The integration and testing process proved that we found a reliable partner with top-notch solutions that will help us further enhance what we offer bettors.”<\/p>\n\n\n\n

In his strategy presentation in July 2021, Gal Ehrlich emphasised that expanding into the Asian market is one of BETER\u2019s core goals<\/strong>, as this region represents a promising avenue for future business growth. He also added that the company would focus on expanding its product portfolio and developing exclusive content.<\/p>\n\n\n\n

BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. <\/p>\n\n\n\n

BETER powers Setka Cup, ESportsBattle and Asia Pro League tournaments<\/strong> and offers trading of world esports events. BETER sports and esports content is featured on more than 100 sportsbooks across the globe.<\/p>\n","protected":false},"excerpt":{"rendered":"

BETER and M88 agreement will be prosperous and beneficial for both parties.<\/p>\n","protected":false},"author":176,"featured_media":23697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"BETER, an international sports and esports betting provider, has partnered with M88, a leading Asian sportsbook, to significantly expand M88's esports content offering. This B2B agreement will see BETER supply over 30,000 global esports tournament events and 200,000 ESportsBattle matches annually, enhancing player engagement and solidifying BETER's market penetration in the high-growth Asian iGaming sector.","focusai_entities":"BETER, M88, Gal Ehrlich, Alan Wafer, Setka Cup, ESportsBattle, Asia Pro League","focusai_location":"Asia","focusai_target_profile":"ceo_executive (1.0), regulator (0.7), compliance_legal (0.7), operator_casino (1.0), affiliate_publisher (0.8), product_ux (0.9), tech_data (1.0), marketing_crm (0.9), payments_fraud_aml (0.7), investor_analyst (1.0), supplier_vendor (1.0), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Esports Market Share","query":"What specific metrics will BETER and M88 use to quantify the impact of this partnership on their respective market shares and player engagement within the Asian esports betting vertical?"},{"label":"Integration Challenges","query":"What technical and operational challenges did M88 encounter during the integration and testing of BETER's live data feeds and streaming infrastructure, and how were these mitigated?"}],"footnotes":""},"categories":[160,157,24777],"tags":[24024],"class_list":["post-23676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-business-news","category-partner-news","tag-beter"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/23676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=23676"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/23676\/revisions"}],"predecessor-version":[{"id":23680,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/23676\/revisions\/23680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/23697"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=23676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=23676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=23676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}