{"id":23623,"date":"2021-10-18T09:00:53","date_gmt":"2021-10-18T12:00:53","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=23623"},"modified":"2026-04-23T14:43:05","modified_gmt":"2026-04-23T17:43:05","slug":"australias-victoria-cup-sets-new-turnover-record","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australias-victoria-cup-sets-new-turnover-record","title":{"rendered":"Australia&#8217;s Victoria Cup sets new turnover record"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Victoria Cup horse race is estimated to have generated a record AU $9.1m (US$6.7m) in turnover, up 14.5 per cent when compared to the previous record set on the 2018 Inter Dominion Grand Final night.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Australia.- The Victoria Cup is expected to have set a new record in turnover,\u00a0<strong>despite the race being moved from Melton to Bendigo<\/strong>\u00a0due to Melbourne\u2019s Covid-19 countermeasures. This event is expected to have generated <strong>AU $9.1m (US$6.7m)<\/strong>, 14.5 per cent more than the record-setting 2018 Inter Dominion Grand Final night (ID18) at Melton.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across the two evenings,\u00a0<strong>turnover topped AU$15.9m, compared with AU$9.85m last year<\/strong> \u2013 an increment of over 61.4 per cent.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dayle Brown, Harness Racing Victoria CEO<\/strong>, told Race Net: &#8220;It\u2019s a huge result. ID18 had stood alone for a long time for us, but this has smashed it.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He added: &#8220;The figures are even more amazing when you consider we raced at Bendigo, not Melton. Historically, there\u2019s always been higher turnover at Melton because it\u2019s our major track, but we\u2019ve done a lot to educate people about the great quality tracks we have at our regional centre.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brown said the Covid-19 pandemic has assumed a critical part in the turnover development, as it has turnover on all racing codes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In April,&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/racing-victoria-sees-record-growth-thanks-to-digital-wagering\" rel=\"noreferrer noopener\">Racing Victoria Limited<\/a>, the governing body for thoroughbred horseracing in Victoria, also reported that wagers on the sport&nbsp;<strong>totalled more than AU$5m (US$3.9m)&nbsp;<\/strong>during the first half of its 2020\/21 financial year. The number represents a 33 per cent increase compared to the previous period.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Victoria Cup horse race is estimated to have generated a record AU $9.1m (US$6.7m) in turnover, up 14.5 per cent when compared to the previous record set on the 2018 Inter Dominion Grand Final night.<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Victoria Cup horse race generated a record AU $9.1m (US$6.7m) in turnover, a 14.5 per cent increase over the 2018 Inter Dominion Grand Final night, despite being relocated due to COVID-19 countermeasures. Across two evenings, total turnover reached AU$15.9m, marking a 61.4 per cent year-on-year increment. This performance, alongside a 33 per cent increase in thoroughbred wagers for Racing Victoria Limited, highlights robust growth in the Australian racing sector amidst pandemic conditions.","focusai_entities":"Dayle Brown, Harness Racing Victoria, Racing Victoria Limited","focusai_location":"Australia, Victoria, Melbourne, Melton, Bendigo","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), operator_casino (0.8), investor_analyst (0.95), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Digital Engagement Impact?","query":"What specific digital wagering platforms and marketing strategies were instrumental in achieving record turnover for the Victoria Cup, particularly given the physical venue relocation and COVID-19 restrictions?"},{"label":"Market Share Implications?","query":"How does this significant growth in racing turnover, especially from regional tracks, influence the competitive landscape and market share dynamics within the broader Australian iGaming and sports betting verticals?"}],"footnotes":""},"categories":[16336,155],"tags":[233,23935],"class_list":["post-23623","post","type-post","status-publish","format-standard","hentry","category-australasia-news","category-sports-betting-news","tag-sports-betting","tag-sportsbook"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/23623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=23623"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/23623\/revisions"}],"predecessor-version":[{"id":23638,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/23623\/revisions\/23638"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=23623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=23623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=23623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}