Imperial Pacific International<\/a><\/em><\/strong> is looking to target new markets including Japanese VIPs, families and newlyweds, and has hired a number of marketing representatives to aid its efforts.\u00a0<\/p>\n\n\n\nIPI senior vice president Donald Browne talked about the company’s plans and referred to the new Skymark Airlines\u2019 Tokyo-Saipan flight service that allowed IPI to bring in Japanese visitors to the resort.\u00a0<\/p>\n\n\n\n
\u201cWhen you look at the market here, and in the Pacific region, there is no other luxury resort that can compete with Imperial Palace,\u201d Browne said. \u201cThis is a game-changer not only for Saipan but for this entire region. With the luxurious appurtenances and the high degree of personalized service provided by the Imperial Palace team, we are in a great position to compete with the big names in the luxury hotel industry.\u201d<\/p>\n\n\n\n
Joseph Leepan Guerrero, chair of the House Committee on Commerce and Tourism, said he hopes IPI is successful in its campaign to reach VIPs and families from Japan.\u00a0<\/p>\n\n\n\n
\u201cI hope that we will see a higher number of tourists from Japan. It is time for them [IPI] to showcase their facilities in Japan.\u201d
<\/p>\n","protected":false},"excerpt":{"rendered":"
IPI hires marketing representatives as it looks to drive VIPs, families and newlyweds to its property.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Imperial Pacific International (IPI) is strategically expanding its market reach by hiring marketing representatives to attract Japanese VIPs, families, and newlyweds to its Imperial Palace property in Saipan. This initiative leverages the new Skymark Airlines' Tokyo-Saipan flight service, positioning IPI to compete in the luxury resort segment within the Pacific region.","focusai_entities":"Imperial Pacific International, IPI, Donald Browne, Skymark Airlines, Joseph Leepan Guerrero, House Committee on Commerce and Tourism, Imperial Palace","focusai_location":"Mariana Islands, Saipan, Tokyo, Japan, Pacific region","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.9), marketing_crm (0.9), payments_fraud_aml (0.7), investor_analyst (0.85), supplier_vendor (0.7), journalist_researcher (0.8)","focusai_suggestions":[{"label":"IPI's VIP Strategy Impact?","query":"What is the projected GGR uplift from IPI's targeted marketing campaign towards Japanese VIPs, and how does this strategy mitigate historical operational challenges?"},{"label":"Competitive Landscape Shift?","query":"How will IPI's aggressive market expansion into the Japanese VIP segment, supported by new direct flights, alter the competitive landscape for luxury resorts and integrated casino resorts in the broader Asia-Pacific region?"}],"footnotes":""},"categories":[160,28,16331],"tags":[2131,4024],"class_list":["post-2151","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-casino-news","category-elsewhere-news","tag-resort","tag-saipan"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=2151"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2151\/revisions"}],"predecessor-version":[{"id":2153,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/2151\/revisions\/2153"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=2151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=2151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=2151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}