{"id":20816,"date":"2021-07-29T16:33:51","date_gmt":"2021-07-29T16:33:51","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=20816"},"modified":"2026-04-23T17:07:21","modified_gmt":"2026-04-23T20:07:21","slug":"vietnams-first-ir-rebrands-to-attract-mice-tourism","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/vietnams-first-ir-rebrands-to-attract-mice-tourism","title":{"rendered":"Vietnam&#8217;s first IR rebrands to attract MICE tourism"},"content":{"rendered":"\n<p>Grand Ho Tram has changed its name to Intercontinental Grand Ho Tram in order to attract more international visitors and take greater advantage of its MICE space.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Vietnam.- The <strong>Grand Ho Tram IR\u00a0<\/strong>has changed its name to\u00a0<strong>Intercontinental Grand Ho Tram<\/strong>\u00a0after the company reached an agreement with IHG Hotels and Resorts.<\/p>\n\n\n\n<p>The IR has added a 502-key Holiday Inn Resort, which will remain a non-gaming property. The change is aimed to<strong>\u00a0bring in more international travellers<\/strong>.<\/p>\n\n\n\n<p>Akshay Moza, VP of the commercial division, said: &#8220;We were lucky,\u00a0<strong>the domestic market was very resilient and very strong<\/strong>, not just for the casino, but the hotel has always attracted customers from Ho Chi Minh.&#8221;<\/p>\n\n\n\n<p>Revenue <strong>from MICE tourism is nearly six times higher than other types of tourism<\/strong> in Vietnam. <\/p>\n\n\n\n<p>At present,&nbsp;<strong>Vietnamese citizens are only permitted to enter two casinos:<\/strong>&nbsp;one on the southern island of Phu Quoc and the other in Van Don, in the northern province of Quang Ninh. However,&nbsp;<strong>many citizens also hold overseas passports<\/strong>, giving the casino a solid base.<\/p>\n\n\n\n<p>In March,&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/vietnam-casinos-ask-government-to-let-locals-gamble\" rel=\"noreferrer noopener\">casino operators<\/a>&nbsp;asked the government to expand&nbsp;<strong>Vietnamese citizens\u2019 access to casinos<\/strong>&nbsp;in major tourist destinations such as&nbsp;<strong>Quang Nam and Ba Ria-Vung Tau<\/strong>&nbsp;to help casinos face the loss of revenue from tourists owing to the Covid-19 pandemic.&nbsp;<\/p>\n\n\n\n<p>However,&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/vietnam-casinos-request-to-expand-locals-access-goes-unheard\" rel=\"noreferrer noopener\">the government<\/a>&nbsp;said the&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/vietnam-locals-access-to-casinos-to-be-extended-until-2024\" rel=\"noreferrer noopener\">current scheme<\/a>&nbsp;won\u2019t be expanded to other casino operators.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grand Ho Tram has changed its name to Intercontinental Grand Ho Tram in order to attract more international visitors and take greater advantage of its MICE space.<\/p>\n","protected":false},"author":176,"featured_media":17585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Grand Ho Tram IR has rebranded as Intercontinental Grand Ho Tram, partnering with IHG Hotels and Resorts and adding a non-gaming Holiday Inn Resort. This strategic move aims to attract more international visitors and capitalize on high-yield MICE tourism, while the Vietnamese government maintains its restrictive stance on domestic casino access.","focusai_entities":"Grand Ho Tram, Intercontinental Grand Ho Tram, IHG Hotels and Resorts, Holiday Inn Resort, Akshay Moza, Government","focusai_location":"Vietnam, Ho Tram, Phu Quoc, Van Don, Quang Ninh, Ho Chi Minh, Quang Nam, Ba Ria-Vung Tau","focusai_target_profile":"ceo_executive (0.95), regulator (0.9), compliance_legal (0.85), operator_casino (0.95), marketing_crm (0.8), investor_analyst (0.95), supplier_vendor (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"MICE Revenue Impact?","query":"What is the projected incremental GGR\/NGR contribution from the enhanced MICE facilities and international visitor influx following the Intercontinental Grand Ho Tram rebranding?"},{"label":"Regulatory Outlook for Access?","query":"Given the government's current stance, what are the long-term prospects for expanded Vietnamese citizen access to casinos in major tourist destinations, and what are the key political or economic drivers that could alter this policy?"}],"footnotes":""},"categories":[158,16333],"tags":[23632,23907],"class_list":["post-20816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slider-home","category-south-east-asia-news","tag-integrated-resorts","tag-land-based-casino"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/20816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=20816"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/20816\/revisions"}],"predecessor-version":[{"id":20849,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/20816\/revisions\/20849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/17585"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=20816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=20816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=20816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}