{"id":18466,"date":"2021-05-31T14:30:37","date_gmt":"2021-05-31T14:30:37","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=18466"},"modified":"2026-04-23T19:03:14","modified_gmt":"2026-04-23T22:03:14","slug":"news-corp-in-talks-to-launch-fox-bet-in-australia","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/news-corp-in-talks-to-launch-fox-bet-in-australia","title":{"rendered":"News Corp in talks to launch FOX Bet in Australia"},"content":{"rendered":"\n<p>News Corp Australia is in talks with Fox Corp and bookmaker Matthew Tripp about launching the FOX Bet brand.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- News Corp Australia, one of Australia&#8217;s largest media conglomerates, is in advanced talks with an eye to launch Fox Corp&#8217;s sports betting brand FOX Bet in Australia.<\/p>\n\n\n\n<p>Both News Corp and the US-based Fox Corp belong to<strong>&nbsp;media magnate Rupert Murdoch<\/strong>. <\/p>\n\n\n\n<p><strong>Fox Corp previously looked into establishing the FOX Bet brand&nbsp;<\/strong>in Australia through a partnership with another wagering company but then decided to launch the brand alone.<\/p>\n\n\n\n<p>Now, News Corp is in talks with&nbsp;<strong>Matthew Tripp, former boss of Sportsbet and founder of BetEasy<\/strong>, with an eye to launch FOX Bet with equity partners.<\/p>\n\n\n\n<p>Tripp is also behind <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/tabcorp-receives-us3-10bn-offer-from-betmakers\">BetMakers Technology Group&#8217;s<\/a><strong> AU$4bn (US$3.09bn) offer<\/strong>&nbsp;to acquire Tabcorp&#8217;s wagering and media businesses.<\/p>\n\n\n\n<p>If that offer is successful, Tripp could be involved in both companies, which <strong>could result in BetMakers taking over FOX Bet&nbsp;<\/strong>and Tripp operating the two brands side-by-side.<\/p>\n\n\n\n<p><strong>Tabcorp has not made any comments&nbsp;<\/strong>regarding the BetMakers offer. According to BetMakers,&nbsp;<strong>the acquisition could improve Tabocorp\u2019s monetisation<\/strong>&nbsp;of its content globally by leveraging BetMakers\u2019 technology and B2B expertise.<\/p>\n\n\n\n<p>As BetMakers\u2019 strategic adviser, Tripp said: &#8220;Aside from the value that this offer is anticipated to unlock for shareholders in both companies, this is an<strong>&nbsp;incredibly exciting opportunity for the Tabcorp Wagering and Media business to maximise its commercial potential<\/strong>&nbsp;on a global scale.\u201d<\/p>\n\n\n\n<p>There are other offers on the table. The British gaming giant&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/entain-ups-its-offer-for-tabcorp-to-us2-7bn\">Entain has upped its own offer for Tabcorp<\/a>,&nbsp;from AU$3bn to AU$3.5bn.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/apollo-makes-us3-10bn-offer-for-tabcorp\">Apollo Global Management<\/a> also has <strong>offers on the table<\/strong>, one equaling the offer made by Entain and another offering US$3.10bn including Tabcorp\u2019s gaming services business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>News Corp Australia is in talks with Fox Corp and bookmaker Matthew Tripp about launching the FOX Bet brand.<\/p>\n","protected":false},"author":176,"featured_media":18499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"News Corp Australia is in advanced discussions with Fox Corp and Matthew Tripp to launch the FOX Bet brand in Australia, signaling a significant new entrant into the competitive Australian wagering market. Concurrently, Tripp, a strategic advisor for BetMakers Technology Group, is involved in its AU$4bn bid for Tabcorp's wagering and media assets, creating potential for operational synergies or consolidation if both ventures proceed. This development unfolds amidst competing M&A offers for Tabcorp from Entain and Apollo Global Management, highlighting intense capital markets activity within the Australian iGaming sector.","focusai_entities":"News Corp Australia, Fox Corp, Matthew Tripp, Sportsbet, BetEasy, BetMakers Technology Group, Tabcorp, Entain, Apollo Global Management, Rupert Murdoch","focusai_location":"Australia","focusai_target_profile":"ceo_executive (1.0), regulator (0.8), compliance_legal (0.8), operator_casino (1.0), affiliate_publisher (0.7), tech_data (0.7), marketing_crm (0.8), investor_analyst (1.0), supplier_vendor (0.9), journalist_researcher (1.0)","focusai_suggestions":[{"label":"FOX Bet Market Impact","query":"What specific market share projections and GGR impacts are anticipated for the Australian wagering sector if FOX Bet successfully launches with News Corp Australia and Matthew Tripp's involvement?"},{"label":"Tabcorp M&A Outlook","query":"How might the competing bids from BetMakers, Entain, and Apollo Global Management for Tabcorp's wagering and media assets influence its long-term strategic direction and shareholder value, particularly concerning its B2B technology leverage and global content monetisation?"}],"footnotes":""},"categories":[16336,157],"tags":[13716],"class_list":["post-18466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-tabcorp"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/18466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=18466"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/18466\/revisions"}],"predecessor-version":[{"id":18500,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/18466\/revisions\/18500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/18499"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=18466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=18466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=18466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}