{"id":16235,"date":"2021-03-25T14:32:30","date_gmt":"2021-03-25T14:32:30","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=16235"},"modified":"2026-04-23T20:52:15","modified_gmt":"2026-04-23T23:52:15","slug":"sportradar-signs-multi-year-partnership-with-chinas-cba-league","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/sportradar-signs-multi-year-partnership-with-chinas-cba-league","title":{"rendered":"Sportradar signs multi-year partnership with China\u2019s CBA League"},"content":{"rendered":"\n<p>Sportradar and China&#8217;s CBA League will expand the broadcast and OTT footprint of China\u2019s premier basketball competition globally.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>News from our partners.-\u00a0Sportradar, the world-leading provider of sports data intelligence and sports entertainment solutions, has signed a multi-year global partnership with the CBA League, which begins from the current 2020\/21 season. <\/p>\n\n\n\n<p>The deal will see CBA League\u2019s regular-season games, postseason games, and All-Star game distributed to broadcasters, streaming and OTT platforms in territories outside of greater China. Fans will now have the ability to access short-form video content, in addition to full game coverage throughout the season.<\/p>\n\n\n\n<p><strong>Steve Byrd, Head of Global Strategic Partnerships<\/strong>, said: \u201cChinese Basketball has been a traditional powerhouse in the international arena, and we are excited to be a part of expanding the reach of the top tier CBA to markets across the globe. Our data-driven approach and experience are what sets us apart in delivering the goal that leagues such as the CBA want, and we are excited to be partnering with them to deliver that.\u201d<\/p>\n\n\n\n<p><em><a href=\"https:\/\/focusgn.com\/asia-pacific\/sportradar-selected-as-official-data-and-audio-visual-partner-to-nbl1\" target=\"_blank\" rel=\"noreferrer noopener\">Sportradar<\/a><\/em> has had a successful partnership with the K League to expand its broadcast footprint worldwide, with the first season of involvement seeing a massive expansion in reach through online and traditional broadcast platforms. Currently, Sportradar is distributing the media rights for the National Basketball League (Australia) globally.<\/p>\n\n\n\n<p><strong>A spokesperson from CBA League<\/strong> said: \u201cWe are delighted to partner with Sportradar and believe this partnership will provide enriched possibilities and further awareness for CBA League, given their extensive experience and recent track record. By building up opportunities globally in this long-term partnership, we look forward to developing the continued growth of the CBA League and reaching out to new audiences around the world.\u201d <\/p>\n\n\n\n<p>CBA League has seen massive growth domestically with the emergence of local players and the influx of top talent worldwide. With Sportradar\u2019s industry-leading expertise and experience in handling global rights, the company will work closely in developing a comprehensive commercial strategy to enhance its worldwide distribution for its media rights.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sportradar and China&#8217;s CBA League will expand the broadcast and OTT footprint of China\u2019s premier basketball competition globally.<\/p>\n","protected":false},"author":176,"featured_media":16236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sportradar has secured a multi-year global partnership with China's CBA League, commencing with the 2020\/21 season. This agreement will significantly expand the broadcast and OTT distribution of CBA League games and content to territories outside Greater China, leveraging Sportradar's data-driven approach and media rights expertise. The collaboration aims to enhance the league's global reach and commercial strategy.","focusai_entities":"Sportradar, CBA League, Steve Byrd, K League, National Basketball League (Australia)","focusai_location":"China, Australia","focusai_target_profile":"ceo_executive (0.9), tech_data (0.8), marketing_crm (0.85), investor_analyst (0.9), gambler_consumer (0.7), supplier_vendor (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"Impact on Betting Data?","query":"How will Sportradar's expanded media rights for CBA League content influence the availability and granularity of official sports betting data feeds for global iGaming operators?"},{"label":"Commercial Strategy Evolution?","query":"What are the projected financial implications of this multi-year deal for Sportradar's media rights segment, and how does it align with their broader capital markets strategy for content acquisition and monetization?"}],"footnotes":""},"categories":[16338,155],"tags":[23849,233],"class_list":["post-16235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-news","category-sports-betting-news","tag-sportradar","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/16235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=16235"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/16235\/revisions"}],"predecessor-version":[{"id":16242,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/16235\/revisions\/16242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/16236"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=16235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=16235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=16235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}