The rebranding was announced in September, but now approved by authorities<\/p>\n\n\n\n\n\n\n\n
Hong Kong.- Gaming company Amax International Holdings Limited has announced its name will change to Century Entertainment International Holdings Limited. The change, announced for the first time last September, was approved by the register of companies in Hong Kong on December 3.<\/p>\n\n\n\n
The company headed by local businessman, Ng Man Sun, will also change its logo, with his company website to change to www.ceihldg.com<\/strong><\/em> starting from next December 16.<\/p>\n\n\n\n The company reported recently that its revenues for the six-month period finishing on September 30 of this year dropped 54.3 per cent year-on-year to about HK$28.5 million (\u20ac3.2 million), due to low results from the group\u2019s VIP room operations in Cambodia.<\/p>\n\n\n\n The company also has businesses interests in Vanuatu gaming, in the development of AR\/VR entertainment, apps on mobile devices platforms, and customized IT and design solutions<\/p>\n\n\n\n The rebranding was announced in September, but now approved by authorities<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Amax International Holdings Limited has officially rebranded to Century Entertainment International Holdings Limited following approval from Hong Kong authorities. This strategic change coincides with a significant 54.3% year-on-year revenue decline, primarily attributed to underperforming VIP room operations in Cambodia, while the company continues to diversify into AR\/VR entertainment and IT solutions.","focusai_entities":"Amax International Holdings Limited, Century Entertainment International Holdings Limited, Ng Man Sun","focusai_location":"Hong Kong, Cambodia, Vanuatu","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.9), operator_casino (0.7), product_ux (0.7), tech_data (0.7), marketing_crm (0.7), investor_analyst (0.95), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Impact of Rebranding?","query":"What are the anticipated strategic and operational impacts of Amax International Holdings Limited's rebranding to Century Entertainment International Holdings Limited on its market positioning and stakeholder relations?"},{"label":"Cambodia VIP Performance?","query":"What specific market conditions or operational challenges contributed to the 54.3% year-on-year revenue decline in the Cambodian VIP room operations, and what mitigation strategies are being implemented?"}],"footnotes":""},"categories":[160,157,16338],"tags":[512,1619],"class_list":["post-1548","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-business-news","category-east-asia-news","tag-gaming","tag-hong-kong"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/1548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=1548"}],"version-history":[{"count":12,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/1548\/revisions"}],"predecessor-version":[{"id":777013986,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/1548\/revisions\/777013986"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=1548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=1548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=1548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n","protected":false},"excerpt":{"rendered":"