New market data shows that mobile gaming and online gambling are becoming more popular among Europeans.<\/p>\n\n\n\n\n\n\n\n
Belgium.- The\u00a0European Gaming and Betting Association<\/em><\/strong>\u00a0(EGBA) and\u00a0H2 Gambling Capital<\/em><\/strong>\u00a0have released new market data that pinpoints the growth of online gambling and mobile gaming in the European continent.<\/p>\n\n\n\n The online gambling market grew 11% in 2018, while its gross gaming revenue (GGR) increased from \u20ac20 million in 2017 to \u20ac22.2 million in 2018. The figures reflect a record-high online gambling share of Europe\u2019s total gambling market.<\/p>\n\n\n\n The largest share of the online gambling market in Europe was claimed by the UK, which registered a 34.2%. This figure represents a market value of \u20ac7.3 billion gaming gross revenue, EGBA and H2 reported.<\/p>\n\n\n\n Moreover, the information shows that sports betting was the preferred online gambling activity among Europeans. It totalled 42.5% of the total EU market share, which is worth \u20ac9.4 billion in GGR. Casino games came in second place with 32.4% of the share (\u20ac7.2 billion GGR), followed by lottery and poker with 12.6% and 5% respectively.<\/p>\n\n\n\n 57% of online bets happened from a desktop computer, while 43% of online bets were through from phones and tablets \u2013 up from 39% in 2017 and highlighting a shift towards the use of mobile devices.<\/p>\n\n\n\n Offline gambling (lotteries, casinos, bookmaker shops, etc) had a total GGR of \u20ac73.5 billion, accounting for 76.8% of the overall EU gambling market. The total EU gambling market value was \u20ac95.7 billion GGR.<\/p>\n\n\n\n \u201cEurope\u2019s online gambling market continues to show strong demand-driven growth and a switch to mobile devices. But its increased popularity reinforces the need for more consistent and strong consumer protections and industry standards across all EU countries. The current situation of diverging and sometimes conflicting regulations in EU countries is detrimental to consumers, authorities and operators alike,\u201d said Maarten Haijer, Secretary General of EGBA.<\/p>\n","protected":false},"excerpt":{"rendered":" New market data shows that mobile gaming and online gambling are becoming more popular among Europeans.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"New market data from EGBA and H2 Gambling Capital reveals an 11% growth in the European online gambling market in 2018, reaching \u20ac22.2 million GGR, with the UK holding the largest share. Sports betting and casino games dominate verticals, while mobile betting significantly increased to 43% of online wagers, underscoring a critical shift in player engagement. This growth reinforces the urgent need for consistent regulatory frameworks across EU jurisdictions to enhance consumer protection and industry standards.","focusai_entities":"European Gaming and Betting Association (EGBA), H2 Gambling Capital, Maarten Haijer","focusai_location":"Europe, Belgium, United Kingdom","focusai_target_profile":"ceo_executive (0.9), regulator (0.95), compliance_legal (0.9), operator_casino (0.9), affiliate_publisher (0.7), product_ux (0.75), tech_data (0.7), marketing_crm (0.85), investor_analyst (0.95), supplier_vendor (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Regulatory Harmonization Impact","query":"What specific legislative or policy initiatives are EGBA and its members advocating for to address the \"diverging and sometimes conflicting regulations\" across EU countries, and what is the projected timeline for such harmonization efforts?"},{"label":"Mobile GGR Projections","query":"Given the significant year-over-year increase in mobile betting, what are the GGR projections for mobile-specific online gambling in Europe for the next 3-5 years, and how might this impact platform investment strategies for operators?"}],"footnotes":""},"categories":[16331,2234,153],"tags":[4138],"class_list":["post-1529","post","type-post","status-publish","format-standard","hentry","category-elsewhere-news","category-emea","category-igaming-news","tag-online-gambling"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/1529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=1529"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/1529\/revisions"}],"predecessor-version":[{"id":777016470,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/1529\/revisions\/777016470"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=1529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=1529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=1529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Offline gambling\u2019s performance<\/strong><\/h4>\n\n\n\n