{"id":14922,"date":"2021-02-18T15:16:27","date_gmt":"2021-02-18T15:16:27","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=14922"},"modified":"2026-04-23T21:43:10","modified_gmt":"2026-04-24T00:43:10","slug":"star-aims-to-appeal-to-international-tourists","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/star-aims-to-appeal-to-international-tourists","title":{"rendered":"Star aims to appeal to international tourists"},"content":{"rendered":"\n<p><strong><em><a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/start-entertainment-casinos-closure-coronavirus\" target=\"_blank\">Star Entertainment Group<\/a><\/em><\/strong> says the Australian gaming market faces uncertainty following the Bergin report into Crown Resorts.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- <strong>Star Entertainment Group plans to attract international tourists <\/strong>to its properties after a report recommended banning junkets following the <strong><em><a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/australian-regulator-calls-for-new-inquiry-into-crown-resorts\" target=\"_blank\">Crown Resorts scandal.<\/a><\/em><\/strong><\/p>\n\n\n\n<p><strong>Star chief executive, Matt Bekier<\/strong>, told the Financial Review that once borders opened again, the company would try and <strong>boost its appeal to international tourists<\/strong> and<strong> direct its offices in Asia to step up its pitches to VIP gamblers.<\/strong><\/p>\n\n\n\n<p>He said: \u201cIn relation to the International VIP Rebate business, The Star is reviewing the business model, reducing the fixed cost base and will increase the focus on International Premium Mass customers when the borders re-open.&#8221;<\/p>\n\n\n\n<p>The executive said <strong>the Bergin inquiry &#8220;creates uncertainty&#8221; <\/strong>since it remains unclear whether its competitor <strong><em><a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/?s=crown+resorts\" target=\"_blank\">Crown Resorts<\/a><\/em><\/strong> will be allowed to open its new Crown Sydney casino.<\/p>\n\n\n\n<p>Star Entertainment Group operates the <strong>Star casino in Sydney,<\/strong> the second-largest casino in Australia after Melbourne\u2019s Crown Casino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Star Entertainment Group says the Australian gaming market faces uncertainty following the Bergin report into Crown Resorts.<\/p>\n","protected":false},"author":2,"featured_media":14928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Star Entertainment Group is strategically re-evaluating its international VIP rebate business model and pivoting towards premium mass customers in Asia, anticipating border re-openings. This shift is a direct response to the market uncertainty stemming from the Bergin inquiry into competitor Crown Resorts, which has cast doubt on Crown Sydney's operational future and recommended banning junkets.","focusai_entities":"Star Entertainment Group, Crown Resorts, Matt Bekier, Bergin report","focusai_location":"Australia, Sydney, Melbourne, Asia","focusai_target_profile":"ceo_executive (0.95), regulator (0.9), compliance_legal (0.9), operator_casino (0.98), marketing_crm (0.75), payments_fraud_aml (0.7), investor_analyst (0.95), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Star's VIP Strategy","query":"How will Star Entertainment Group's revised 'International VIP Rebate business' model and increased focus on 'International Premium Mass customers' impact its GGR and NGR projections, particularly given the potential absence of traditional junket operations?"},{"label":"Crown Sydney Impact","query":"What specific regulatory and operational contingencies is Star Entertainment Group preparing for, should Crown Resorts be denied a casino license for Crown Sydney, and how might this alter the competitive landscape in the NSW gaming vertical?"}],"footnotes":""},"categories":[16336,28],"tags":[229,23907,23871],"class_list":["post-14922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-casino-news","tag-gambling","tag-land-based-casino","tag-the-star-entertainment-group"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/14922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=14922"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/14922\/revisions"}],"predecessor-version":[{"id":14935,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/14922\/revisions\/14935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/14928"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=14922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=14922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=14922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}