{"id":14720,"date":"2021-02-15T15:41:27","date_gmt":"2021-02-15T15:41:27","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=14720"},"modified":"2026-04-23T21:48:47","modified_gmt":"2026-04-24T00:48:47","slug":"188bet-enters-partnership-with-bundesligas-werder-bremen","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/188bet-enters-partnership-with-bundesligas-werder-bremen","title":{"rendered":"188Bet enters partnership with Bundesliga\u2019s Werder Bremen"},"content":{"rendered":"\n

The partnership aims to engage Werder Bremen fans in Asia with online betting app 188Bet<\/a><\/em><\/strong>. <\/p>\n\n\n\n\n\n\n\n

Asia.- Online gambling operator 188Bet<\/strong> has entered a two-year partnership with Bundesliga football club Werder Bremen.<\/strong><\/p>\n\n\n\n

188Bet<\/strong>, which has a strong presence in Asia, will work with the German football club to engage fans<\/strong> in the continent, <\/strong>creating digital content featuring the club\u2019s crest, players and the team\u2019s Weserstadion home ground.<\/strong><\/p>\n\n\n\n

The 188Bet logo<\/strong> will also feature on the sleeves of Werder Bremen players’ shirts during Bundesliga and DFB-Pokal cup matches.<\/strong><\/p>\n\n\n\n

188Bet managing director Nigel Singer commented: \u201cAt 188Bet, we recognise the importance of football to our customers, in particular interest in the Bundesliga. Over the next two years, 188Bet looks forward to a successful partnership with Werder Bremen.\u201d<\/p>\n\n\n\n

Werder Bremen chief executive, Klaus Filbry, added: \u201c188Bet are a well-established and forward thinking company, which is an important addition to our partnership roster.<\/p>\n\n\n\n

\u201cThey are an exciting brand that aims to bring together the sports betting audience in Asia and we are tremendously proud to be part of this journey.\u201d<\/p>\n\n\n\n

Meanwhile, The International Betting Integrity Association (IBIA)<\/a><\/em><\/strong> reported 61 cases of suspicious betting on football internationally in<\/strong> 2020<\/strong>, with 10 of the alerts coming from <\/strong>Vietnam<\/a><\/strong><\/em>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The partnership aims to engage Werder Bremen fans in Asia with online betting app 188Bet.<\/p>\n","protected":false},"author":2,"featured_media":14730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Online gambling operator 188Bet has formalized a two-year B2C sponsorship with Bundesliga club Werder Bremen, strategically targeting fan engagement and player acquisition within the burgeoning Asian market. This partnership leverages digital content and prominent brand placement on team kits to enhance 188Bet's market penetration. Concurrently, the International Betting Integrity Association's report on 61 suspicious betting alerts in 2020, with 10 originating from Vietnam, underscores persistent integrity challenges within the global betting ecosystem.","focusai_entities":"188Bet, Werder Bremen, Nigel Singer, Klaus Filbry, The International Betting Integrity Association, IBIA","focusai_location":"Asia, Germany, Vietnam","focusai_target_profile":"ceo_executive (0.9), regulator (0.8), compliance_legal (0.8), operator_casino (0.9), affiliate_publisher (0.7), marketing_crm (0.9), investor_analyst (0.8), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Asia market penetration","query":"What specific regulatory hurdles and licensing frameworks must 188Bet navigate to effectively operationalize this B2C partnership across diverse Asian jurisdictions?"},{"label":"Sponsorship ROI analysis","query":"How will 188Bet measure the return on investment for this two-year sponsorship, particularly in terms of new player acquisition, GGR contribution from the Asian market, and brand uplift?"}],"footnotes":""},"categories":[16338,155],"tags":[4138,233,23935],"class_list":["post-14720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-news","category-sports-betting-news","tag-online-gambling","tag-sports-betting","tag-sportsbook"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/14720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=14720"}],"version-history":[{"count":6,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/14720\/revisions"}],"predecessor-version":[{"id":14746,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/14720\/revisions\/14746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/14730"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=14720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=14720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=14720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}