{"id":14268,"date":"2021-02-05T15:20:43","date_gmt":"2021-02-05T15:20:43","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=14268"},"modified":"2026-04-23T22:04:35","modified_gmt":"2026-04-24T01:04:35","slug":"wynn-macau-eyes-premium-mass-segment","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/wynn-macau-eyes-premium-mass-segment","title":{"rendered":"Wynn Macau eyes premium mass segment"},"content":{"rendered":"\n

Wynn Resorts has been reconfiguring its properties with the aim of taking a bigger slice of the premium mass segment.<\/p>\n\n\n\n\n\n\n\n

Macau.- Despite the continued impact on revenues caused by the Covid-19 pandemic, Wynn Resorts is taking strides in a move to claim a larger market share in the premium mass segment this year<\/strong>.<\/p>\n\n\n\n

The company says the changes mean it will not need to reach previous customer volumes of 50,000 per day to maintain previous levels of revenue.<\/p>\n\n\n\n

Chief executive Matt Maddox said: “<\/strong>We require significantly less people because we cater to the higher-end customer \u2026 We are targeting that segment.<\/p>\n\n\n\n

\u201cThere is a real sense of optimism when you talk to people in China \u2013 they are really ready to travel and go to Macau \u2013 and we are very well positioned for that customer,\u201d<\/p>\n\n\n\n

At the company’s 2020 results presentation, it said that VIP revenues in December had reached 35 per cent of 2019 levels<\/strong>, primarily through the company\u2019s premium direct program.<\/p>\n\n\n\n

Maddox said: \u201cI do think there will be significantly less VIP players as junkets fall out and consolidate but there will still be very large VIP players and our focus is on that direct business <\/strong>and the very high end, as opposed to having lots of junket operators.”<\/p>\n\n\n\n

See also:<\/strong> <\/em>Wynn Resorts interest in Japan IR \u201cundiminished\u201d<\/a><\/em>.<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Wynn Resorts has been reconfiguring its properties with the aim of taking a bigger slice of the premium mass segment.<\/p>\n","protected":false},"author":176,"featured_media":14272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Wynn Resorts is strategically reorienting its Macau operations to capture a larger share of the premium mass and direct VIP segments, aiming to maintain revenue levels with fewer customers. This pivot anticipates a consolidation of junket operators and leverages an optimistic outlook for high-end travel from China, despite ongoing COVID-19 impacts. The company's focus is on direct high-end clientele rather than traditional junket reliance.","focusai_entities":"Wynn Resorts, Matt Maddox","focusai_location":"Macau, China, Japan","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.9), marketing_crm (0.7), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Wynn Macau Revenue Projections?","query":"What is Wynn Resorts' projected timeline for achieving pre-pandemic revenue levels with this new premium mass and direct VIP strategy in Macau?"},{"label":"Junket Consolidation Impact?","query":"How will the anticipated consolidation of junket operators in Macau impact the competitive landscape for direct VIP acquisition among integrated resorts?"}],"footnotes":""},"categories":[28,16338,158],"tags":[23907],"class_list":["post-14268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casino-news","category-east-asia-news","category-slider-home","tag-land-based-casino"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/14268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=14268"}],"version-history":[{"count":5,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/14268\/revisions"}],"predecessor-version":[{"id":14314,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/14268\/revisions\/14314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/14272"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=14268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=14268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=14268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}