{"id":13763,"date":"2021-01-26T08:27:59","date_gmt":"2021-01-26T08:27:59","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=13763"},"modified":"2026-04-23T22:23:04","modified_gmt":"2026-04-24T01:23:04","slug":"mgm-macau-analyses-chinese-gaming-tourism-market","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/mgm-macau-analyses-chinese-gaming-tourism-market","title":{"rendered":"MGM Macau analyses Chinese gaming tourism market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As the impact of the Covid-19 pandemic stretches into 2021, the casino operator analysed the state of the Chinese market in a seminar.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Macau.- <strong>Casino operator MGM Macau <\/strong>has held a\u00a0seminar on <strong>Chinese Consumer Behavior: Challenges and Trends<\/strong>\u00a0in collaboration with the University of Macau (UM) to analyse the <strong><em><a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/macau-will-not-close-borders-due-to-covid-19\" target=\"_blank\">gaming tourism market in the context of the Covid-19 pandemic<\/a><\/em><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With over 200 participants, the event held a session on \u201cSharing on Chinese Consumer Behavior \u2013 Challenges and Trends\u201d, which was hosted by\u00a0UM\u2019s Faculty of Business Administration (FBA) Associate Professor, Cheris Chow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MGM said about the meeting: &#8220;With a focus on consumer research in Mainland China and Macau \u2013 the latter of which centered around <strong>integrated resorts<\/strong>, participants were able to understand the difference of consumer behaviour and habits between the two areas&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The information would help optimize strategies in brand positioning, tailor-made service, advertising and promotional activities, which will enhance the <strong>sustainable development of Macau\u2019s integrated resorts<\/strong>&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Professor Jean Chen, the seminar helped create a platform for industry professionals and scholars to explore topics such as <strong>Chinese consumer behaviour, the digital transformation of the industry and the post-pandemic economic situation<\/strong>, to assist in the recovery of Macau\u2019s economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The current challenges remain substantial, as a <strong><em><a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/macau-expects-fewer-tourists-for-cny-than-for-christmas\" target=\"_blank\">new wave of Covid-19 infections delays recovery in the region<\/a><\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the impact of the Covid-19 pandemic stretches into 2021, the casino operator analysed the state of the Chinese market in a seminar.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"MGM Macau, in collaboration with the University of Macau, hosted a seminar analyzing Chinese consumer behavior and gaming tourism challenges in the post-pandemic era. The event focused on optimizing strategies for brand positioning, service tailoring, and promotional activities for Macau's integrated resorts, aiming to support the region's economic recovery amidst ongoing COVID-19 challenges.","focusai_entities":"MGM Macau, University of Macau, Cheris Chow, Jean Chen","focusai_location":"Macau, China","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), operator_casino (0.95), product_ux (0.75), tech_data (0.7), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"GGR Recovery Projections","query":"What are the updated GGR and NGR projections for Macau's integrated resorts, specifically factoring in the identified shifts in Chinese consumer behavior and the persistent impact of COVID-19?"},{"label":"Digital Strategy for IRs","query":"How are Macau's integrated resorts planning to operationalize digital transformation to optimize B2C engagement and service delivery, aligning with the evolving preferences of Mainland Chinese consumers?"}],"footnotes":""},"categories":[160,157,16338],"tags":[23906,16615],"class_list":["post-13763","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-business-news","category-east-asia-news","tag-macau-casinos","tag-mgm-resorts"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=13763"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13763\/revisions"}],"predecessor-version":[{"id":13769,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13763\/revisions\/13769"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=13763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=13763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=13763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}