{"id":13671,"date":"2021-01-22T22:55:36","date_gmt":"2021-01-22T22:55:36","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=13671"},"modified":"2026-04-23T22:26:31","modified_gmt":"2026-04-24T01:26:31","slug":"pointsbet-enters-new-market-in-the-us","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/pointsbet-enters-new-market-in-the-us","title":{"rendered":"PointsBet enters new market in the US"},"content":{"rendered":"\n<p>The Australian online bookmaker has expanded into a sixth US state<strong>.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- The Australian online bookmaker, <strong>PointsBet<\/strong>, has expanded its mobile app and digital sports betting services to the state of <strong>Michigan <\/strong>in the US.<\/p>\n\n\n\n<p>It&#8217;s the <strong>sixth US state<\/strong> the firms has entered, following New Jersey, Iowa, Indiana, Illinois, and Colorado.<\/p>\n\n\n\n<p>Johnny Aitken, PointsBet USA CEO, said: &#8220;Launching in Michigan is truly a special moment for PointsBet, and presents a tremendous opportunity we are excited to attack alongside our partners in the Lac Vieux Desert Band of Lake Superior Chippewa Indians.&#8221;<\/p>\n\n\n\n<p>PointsBet products will offer <strong>sports betting<\/strong> options in the market for every NFL, NBA, MLB and NHL game.<\/p>\n\n\n\n<p>Aitken said the comopany may make <strong>further investments <\/strong>in the state following partnerships with the Detroit Pistons, Detroit Red Wings, Detroit Tigers, and Little Caesars Arena, where it will inaugurate a PointsBet SportsBar in 2021.<\/p>\n\n\n\n<p>Last year, the company went through a key <strong><em><a href=\"https:\/\/focusgn.com\/asia-pacific\/australian-business-sees-pointsbet-to-record-growth\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline\">growth period<\/span><\/a><\/em><\/strong>. Pointsbet raised AU$76m (US$53.5m) from its <strong><em><a href=\"https:\/\/focusgn.com\/asia-pacific\/pointsbet-raises-us53m-from-retail-entitlement\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline\">latest entitlement offer<\/span>.<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Australian online bookmaker has expanded into a sixth US state.<\/p>\n","protected":false},"author":2,"featured_media":13673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"PointsBet, an Australian online bookmaker, has expanded its mobile sports betting operations into Michigan, marking its sixth US state entry. This strategic move leverages partnerships with the Lac Vieux Desert Band of Lake Superior Chippewa Indians and major Detroit sports franchises, supported by a recent AU$76m capital raise.","focusai_entities":"PointsBet, Johnny Aitken, Lac Vieux Desert Band of Lake Superior Chippewa Indians, Detroit Pistons, Detroit Red Wings, Detroit Tigers, Little Caesars Arena","focusai_location":"Australia, US, Michigan, New Jersey, Iowa, Indiana, Illinois, Colorado, Detroit","focusai_target_profile":"ceo_executive (1.0), regulator (0.8), compliance_legal (0.8), operator_casino (1.0), affiliate_publisher (0.7), marketing_crm (0.9), investor_analyst (1.0), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Michigan GGR Projections?","query":"What are PointsBet's projected Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR) contributions from the Michigan market within its first 12-18 months of operation, considering the competitive landscape?"},{"label":"Tribal Partnership Impact?","query":"How does the B2B\/B2C licensing structure with the Lac Vieux Desert Band of Lake Superior Chippewa Indians specifically influence PointsBet's regulatory compliance burden and operational cost structure in Michigan?"}],"footnotes":""},"categories":[16336,155],"tags":[233,23935],"class_list":["post-13671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-sports-betting-news","tag-sports-betting","tag-sportsbook"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=13671"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13671\/revisions"}],"predecessor-version":[{"id":13695,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13671\/revisions\/13695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/13673"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=13671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=13671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=13671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}