Kambi<\/a><\/em><\/strong> sportsbook will complement RWWA’s existing racing wagering product, and RWWA will take full advantage of Kambi’s deep sports betting offer, powerful bonusing toolbox and extensive differentiation capabilities across front-end and odds to deliver players a best-in-class experience.<\/p>\n\n\n\nEstablished in 2003, RWWA is the state-run, self-funded racing authority for Western Australia, responsible for the operations of the state’s Totalisator Agency Board (TAB). <\/p>\n\n\n\n
Sales channels include a network of more than 320 retail agencies and TABtouch, which encompasses the online, mobile and call centre operations. <\/p>\n\n\n\n
RWWA distributes the profits gained through its wagering business to support the growth and competitiveness of the state’s racing industry.<\/p>\n\n\n\n
Kristian Nyl\u00e9n, CEO, Kambi<\/strong>, said: “This is an important strategic partnership for Kambi. RWWA has achieved excellent recent growth, and we are very pleased that they view Kambi’s high-performance sports betting technology as central in pushing that to the next level.<\/p>\n\n\n\n“The agreement underlines Kambi’s ability to configure our technology to meet the needs of any operator and regulated market, and we are excited to play a crucial role in driving RWWA’s online and retail success.”<\/p>\n\n\n\n
Ian Edwards, CEO, RWWA<\/strong>, said: “We are delighted to have partnered with Kambi to build on our reach across our online and retail sectors.<\/p>\n\n\n\n\u201cKambi\u2019s track record as a springboard for growth is evident, and their flexibility and power under the hood marked them out as an ideal partner.<\/p>\n\n\n\n
\u201cAs the organisation which funds the State’s racing industry, RWWA is focused on maximising its profits through the Western Australian TAB in the long-term interests of the industry, and we believe this partnership will help drive greater results.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Sports betting supplier Kambi has signed a partnership deal to expand with Racing and Wagering Western Australia.<\/p>\n","protected":false},"author":2,"featured_media":13641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Kambi Group plc has secured a long-term B2B partnership with Racing and Wagering Western Australia (RWWA) to enhance its retail and online sportsbook, TABtouch. This agreement will see RWWA leverage Kambi's advanced sports betting technology, bonusing tools, and differentiation capabilities to drive growth and maximize profits for Western Australia's racing industry. The collaboration underscores Kambi's adaptability in regulated markets and RWWA's strategic focus on elevating its wagering product.","focusai_entities":"Kambi, Kambi Group plc, Racing and Wagering Western Australia, RWWA, TABtouch, Kristian Nyl\u00e9n, Ian Edwards","focusai_location":"Western Australia, Australia","focusai_target_profile":"ceo_executive (0.95), regulator (0.75), compliance_legal (0.7), operator_casino (0.9), product_ux (0.85), tech_data (0.85), marketing_crm (0.8), investor_analyst (0.95), supplier_vendor (0.95), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Kambi's Market Penetration","query":"How does this long-term agreement with a state-run entity like RWWA impact Kambi's broader market penetration strategy within the highly regulated Australian wagering landscape, particularly concerning other state TABs?"},{"label":"RWWA's GGR Outlook","query":"What specific GGR uplift projections does RWWA anticipate from leveraging Kambi's advanced sports betting technology and bonusing capabilities, and how will this impact funding for the Western Australian racing industry?"}],"footnotes":""},"categories":[16336,157],"tags":[23935],"class_list":["post-13631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-sportsbook"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=13631"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13631\/revisions"}],"predecessor-version":[{"id":13642,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13631\/revisions\/13642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/13641"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=13631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=13631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=13631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}