entering the US market<\/a><\/em><\/strong> and it later announced its access to a licence in Colorado state.<\/p>\n\n\n\nNew Jersey saw US$361m wagered on sports for the twelve months ending November 2020, up 28 per cent from the previous year.<\/p>\n\n\n\n
Laila Mintas, PlayUp US CEO, stated “We are very excited about the partnership with two excellent brands, Parx Casino and Penn National. We are looking forward to establishing PlayUp as a strong and innovative sports betting brand in the US.<\/p>\n\n\n\n
\u201cWe are working to launch in New Jersey in the first quarter of this year.”<\/p>\n\n\n\n
Global CEO Daniel Simic said: “This is great news and another positive result for our business. We are building strong foundations of technology, systems and partnerships which will enable us to pursue our plans for rapid growth.”<\/p>\n","protected":false},"excerpt":{"rendered":"
The company recently announced its entrance to the US market with a Colorado licence and is now expanding its footprint.<\/p>\n","protected":false},"author":2,"featured_media":13277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"PlayUp, an Australian sports betting firm, has secured market access in New Jersey via a multi-year agreement with FR Park Racing, LP, operator of Freehold Racetrack. This strategic expansion into a key US iGaming jurisdiction follows its earlier entry into Colorado, signaling an aggressive US market penetration strategy. The move leverages partnerships with established entities like Penn National Gaming and Parx Casino.","focusai_entities":"PlayUp, FR Park Racing, LP, FRP, Pennwood Racing, Greenwood Racing, Penn National Gaming, Parx Casino, Laila Mintas, Daniel Simic","focusai_location":"US, Australia, New Zealand, India, Colorado, New Jersey","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.9), operator_casino (0.9), affiliate_publisher (0.7), tech_data (0.7), marketing_crm (0.9), payments_fraud_aml (0.8), investor_analyst (0.9), supplier_vendor (0.8)","focusai_suggestions":[{"label":"NJ Market Share Outlook","query":"What is PlayUp's projected market share and GGR contribution from the New Jersey sports betting vertical within its first 12-24 months of operation, considering the established competitive landscape?"},{"label":"Partnership Structure Details","query":"Can PlayUp elaborate on the specific commercial terms and revenue share model of its multi-year agreement with FR Park Racing, LP, and how this B2B partnership aligns with its long-term US market access strategy?"}],"footnotes":""},"categories":[16336,155],"tags":[4138,233],"class_list":["post-13275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-sports-betting-news","tag-online-gambling","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=13275"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13275\/revisions"}],"predecessor-version":[{"id":13299,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/13275\/revisions\/13299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/13277"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=13275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=13275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=13275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}