{"id":12756,"date":"2020-12-15T23:08:22","date_gmt":"2020-12-15T23:08:22","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=12756"},"modified":"2026-04-23T23:10:55","modified_gmt":"2026-04-24T02:10:55","slug":"lotto-nz-sees-online-sales-double","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/lotto-nz-sees-online-sales-double","title":{"rendered":"Lotto NZ sees online sales double"},"content":{"rendered":"\n

Pandemic restrictions and high prizes boosted the number of users that signed up during the past year.<\/p>\n\n\n\n\n\n\n\n

New Zealand.- Lotto NZ has said that it saw record sales and profits for 2020 due to an increase in Powerball prizes and the growth of online sales during pandemic restrictions.<\/p>\n\n\n\n

In a briefing to New Zealand’s incoming minister of internal affairs, the operator said that online sales had doubled as a proportion of total sales, from 19 per cent in 2019 to 38 per cent as of October 31.<\/p>\n\n\n\n

Sales had also been boosted by record AU$50m (US$37.8m) \u201cmust be won\u201d Powerball jackpots in February in August.<\/p>\n\n\n\n

The briefing said: \u201cA key driver of this increase was the growth in the number of people registering to play on MyLotto during the March-April Covid lockdown, while Lotto NZ retail outlets were closed.\u201d<\/p>\n\n\n\n

Online sales via MyLotto have increased by 89 per cent since 2019 to AU$431m (US$325.8m). Sales got a major boost from the Powerball in August, when 200,000 people signed up in the days prior to the draw.<\/p>\n\n\n\n

For the first half of 2020, Lotto NZ reported the highest sales in its history<\/a><\/em><\/strong> at NZ$1.38bn (US$918.7m), up 18 per cent year-on-year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pandemic restrictions and high prizes boosted the number of users that signed up during the past year.<\/p>\n","protected":false},"author":2,"featured_media":12758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Lotto NZ reported record sales and profits in 2020, driven by a significant increase in online sales via MyLotto during pandemic restrictions and record Powerball jackpots. Online sales doubled as a proportion of total sales, demonstrating a robust shift to digital channels and effective player acquisition strategies.","focusai_entities":"Lotto NZ, MyLotto","focusai_location":"New Zealand","focusai_target_profile":"ceo_executive (0.95), regulator (0.75), compliance_legal (0.8), operator_casino (0.9), product_ux (0.7), tech_data (0.75), marketing_crm (0.85), payments_fraud_aml (0.75), investor_analyst (0.95), supplier_vendor (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Digital Channel Strategy Impact?","query":"What specific governance frameworks and technological investments did Lotto NZ implement to manage the rapid 89% growth in online sales and user registrations, ensuring regulatory compliance and platform stability?"},{"label":"Post-Pandemic Online Retention?","query":"As retail channels normalize, what are Lotto NZ's projected NGR retention rates for the newly acquired online player base, and what CRM strategies are being deployed to sustain digital engagement?"}],"footnotes":""},"categories":[16336,163],"tags":[3573,16459,338],"class_list":["post-12756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-finance-news","tag-lottery","tag-lotto-nz","tag-new-zealand"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/12756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=12756"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/12756\/revisions"}],"predecessor-version":[{"id":12763,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/12756\/revisions\/12763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/12758"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=12756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=12756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=12756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}