{"id":12232,"date":"2020-11-30T21:51:43","date_gmt":"2020-11-30T21:51:43","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=12232"},"modified":"2026-04-23T23:37:50","modified_gmt":"2026-04-24T02:37:50","slug":"tabcorp-fined-over-breach-of-advertising-law","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/tabcorp-fined-over-breach-of-advertising-law","title":{"rendered":"Tabcorp fined over breach of advertising law"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The operator was found to have broken state law by offering bonuses via social media.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Australia.- The Australia lottery and Keno giant Tabcorp has been fined AU$30,000 (US$22,068) for breaching New South Wales (NSW) gambling advertising law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The liquor and gaming regulator in NSW (ILGA) found that the company had conducted a campaign offering bonus bets through Instagram stories on December 13 \u2013 14 2019. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the NSW Betting and Racing Act, it is illegal to publish gambling advertisements that induce customers to gamble through bonuses or other incentives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign targeted the Instagram accounts of <strong><em><a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/tabcorp-loses-us7-29m-due-to-fire\" target=\"_blank\">Tabcorp<\/a><\/em><\/strong> account holders but also of 900 NSW residents who had closed their accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company put the breach down to human error. Magistrate Erin Kennedy ordered the company to pay the fine, which includes AU$12,276 (US$9,029) in legal fees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kennedy ruled that Tabcorp did not deserve special treatment or reduced punishment and that this sentence should serve as a deterrent for other operators.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The operator was found to have broken state law by offering bonuses via social media.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Tabcorp has been fined AU$30,000 by the New South Wales liquor and gaming regulator (ILGA) for breaching advertising laws by offering bonus bets via Instagram. The breach, attributed to human error, involved targeting both active and closed accounts, contravening the NSW Betting and Racing Act's prohibition on inducements. The ruling emphasized the need for deterrence, setting a precedent for other operators regarding regulatory compliance in digital marketing.","focusai_entities":"Tabcorp, ILGA, Erin Kennedy","focusai_location":"Australia, New South Wales","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (1.0), affiliate_publisher (0.7), marketing_crm (1.0), investor_analyst (0.8), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Social Media Compliance","query":"What specific enhancements to Tabcorp's internal controls and digital marketing governance frameworks are being implemented to prevent recurrence of social media advertising breaches?"},{"label":"Regulatory Precedent Impact","query":"How will this ruling influence the ILGA's future enforcement posture regarding bonus inducements across other licensed operators in New South Wales, particularly concerning B2C digital channels?"}],"footnotes":""},"categories":[16336,439],"tags":[289,3573,13716],"class_list":["post-12232","post","type-post","status-publish","format-standard","hentry","category-australasia-news","category-legal-news","tag-australia","tag-lottery","tag-tabcorp"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/12232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=12232"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/12232\/revisions"}],"predecessor-version":[{"id":12248,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/12232\/revisions\/12248"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=12232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=12232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=12232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}