set standards<\/a><\/em><\/strong> and eliminate ambiguity for online platforms that take real money bets and offer real money winnings or awards in some other form in India.<\/p>\n\n\n\nThe document, which has been published on the ASCI website, notes an increase in the use of such platforms.<\/p>\n\n\n\n
In the preamble, the ASCI explains that it is not within its jurisdiction \u201cto decide the legality of such games, and objections related to the legality of such games, and the appearance of their advertisements in specific media are outside of ASCI purview, and must be taken up with the concerned sector regulators within the government.\u201d<\/p>\n\n\n\n
The ASCI can, however, process complaints regarding the content of the adverts when they break the industry’s code.<\/p>\n\n\n\n
It says real money games carry an \u201celement of risk through financial losses\u201d and can \u201cbe addictive in nature\u201d. It states that disclaimers must be added on to highlight this, as some advertisers have proactively done already.<\/p>\n\n\n\n
The disclaimers must occupy no less than 20 per cent of the advertisement space and must read: \u201cThis game involves an element of financial risk, and may be addictive. Please play responsibly and at your own risk.\u201d<\/p>\n\n\n\n
For audiovisual media, the disclaimer needs to be in both the audio and visual formats.<\/p>\n\n\n\n
Aside from these warnings, the new advertising standards also determine that no person under the age of 18 should appear playing in promotional pieces for companies that offer games with real money winnings.<\/p>\n\n\n\n
The platforms should not be advertised as an alternative source of income or an employment option, and ads should not suggest that a person engaged in gaming is in any way more successful than others.<\/p>\n","protected":false},"excerpt":{"rendered":"
All ads for gaming platforms offering real money winnings will have to carry disclaimers warning about the financial risk of gambling.<\/p>\n","protected":false},"author":2,"featured_media":12108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Advertising Standards Council of India (ASCI) has issued new advertising guidelines for real-money gaming platforms, effective December 15. These rules mandate prominent financial risk disclaimers, prohibit advertising to minors or as an income source, and aim to standardize promotional content amidst increasing platform usage in India.","focusai_entities":"Advertising Standards Council of India, ASCI","focusai_location":"India","focusai_target_profile":"ceo_executive (0.95), regulator (0.9), compliance_legal (1.0), operator_casino (1.0), affiliate_publisher (0.9), marketing_crm (1.0), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Impact on Ad Spend?","query":"How are these new ASCI advertising guidelines expected to impact the overall marketing expenditure and channel allocation for iGaming operators targeting the Indian market, particularly concerning creative production and media buying?"},{"label":"Regulatory Harmonization?","query":"Given ASCI's stated jurisdiction limitations, what are the implications for potential future regulatory harmonization or divergence with other sector-specific government regulators regarding the legality and promotion of real-money gaming in India?"}],"footnotes":""},"categories":[156,16334],"tags":[58,4138],"class_list":["post-12106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regulation-news","category-south-asia-news","tag-india","tag-online-gambling"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/12106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=12106"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/12106\/revisions"}],"predecessor-version":[{"id":19687,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/12106\/revisions\/19687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/12108"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=12106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=12106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=12106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}