{"id":11308,"date":"2020-10-28T21:37:57","date_gmt":"2020-10-28T21:37:57","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=11308"},"modified":"2026-04-24T00:34:11","modified_gmt":"2026-04-24T03:34:11","slug":"lotto-nz-reports-highest-sales-in-company-history","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/lotto-nz-reports-highest-sales-in-company-history","title":{"rendered":"Lotto NZ reports \u201chighest sales in company history\u201d"},"content":{"rendered":"\n

Sales for the year ending June 30 reached NZ$1.384bn (US$918.7m).<\/p>\n\n\n\n\n\n\n\n

New\u00a0Zealand.-\u00a0Lotto NZ has reported its highest sales in its history for the year ending June 30. <\/p>\n\n\n\n

Sales reached NZ$1.384 billion (US$918.7 million), up 18 per cent year-on-year, and the lottery transferred a record NZ$313m (US$207m) back to the community.\u00a0\u00a0<\/p>\n\n\n\n

The growth was driven by two high jackpot runs of NZ$38m (US$25.2m) and NZ$50m (US$33.2m).\u00a0\u00a0<\/p>\n\n\n\n

Most of the sales came during the first half of the financial year, while the second half was slower due to the closure of retail stores<\/a><\/em><\/strong> during the Covid-19 lockdown in New Zealand.\u00a0<\/p>\n\n\n\n

Sales of Lotto family games amounted to NZ$1.16bn (US$1.06bn), which was 84 per cent of all sales. Instant Kiwi in-store and online contributed NZ$166m (US$110m), and the daily games portfolio NZ$49m (US$32.5m).\u00a0<\/p>\n\n\n\n

The executives said: \u201cMyLotto\u00a0sales increased significantly during the year with total sales online of NZ$431m (US$286m) in 2019\/20. This is an 89 per cent increase in sales compared with the previous year.\u201d\u00a0<\/p>\n\n\n\n

Chairman Roger Sharp and chief executive Chris Lyman said the operator had seen \u201cexceptional performance\u201d.<\/p>\n\n\n\n

They said consumer habits had shifted after the lockdown, when only online sales and customer support were available.<\/p>\n\n\n\n

They said: \u201cMany customers have since returned to primarily purchasing in retail, however, a larger portion now use a mix of both retail and\u00a0MyLotto.<\/p>\n\n\n\n

“As a result,\u00a0MyLotto\u00a0has grown from accounting for 19 per cent of sales in 2018\/19 to 31 per cent of sales in 2019\/20, with further growth predicted in 2020\/21.\u201d\u00a0<\/p>\n\n\n\n

Instant Kiwi online games also grew 64 per cent in the 12-month period as\u00a0consumers shifted to online play. The portfolio was expanded from 26 to 37 games.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Sales for the year ending June 30 reached NZ$1.384bn (US$918.7m).<\/p>\n","protected":false},"author":2,"featured_media":11310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Lotto NZ reported record sales of NZ$1.384bn for the year ending June 30, an 18% increase, driven by high jackpots and a significant shift to online channels. MyLotto sales surged 89% to NZ$431m, now comprising 31% of total sales, influenced by COVID-19 lockdowns accelerating digital adoption and establishing a hybrid consumer purchasing model. The operator transferred a record NZ$313m to the community.","focusai_entities":"Lotto NZ, Roger Sharp, Chris Lyman","focusai_location":"New Zealand","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), compliance_legal (0.7), operator_casino (0.9), product_ux (0.8), tech_data (0.7), marketing_crm (0.85), payments_fraud_aml (0.7), investor_analyst (0.95), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Digital Channel Strategy","query":"What specific B2B technology and marketing investments underpinned Lotto NZ's 89% surge in MyLotto sales, and how does this digital transformation impact their long-term GGR and NGR projections?"},{"label":"Hybrid Model Sustainability","query":"What are Lotto NZ's strategic initiatives to sustain the observed hybrid retail and digital purchasing patterns, and what are the implications for their omni-channel player engagement and retention KPIs?"}],"footnotes":""},"categories":[16336,161,163],"tags":[16459,338,20100],"class_list":["post-11308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-daily-news","category-finance-news","tag-lotto-nz","tag-new-zealand","tag-sales"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/11308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=11308"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/11308\/revisions"}],"predecessor-version":[{"id":11329,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/11308\/revisions\/11329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/11310"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=11308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=11308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=11308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}