{"id":11110,"date":"2020-10-21T21:24:44","date_gmt":"2020-10-21T21:24:44","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=11110"},"modified":"2026-04-24T00:47:45","modified_gmt":"2026-04-24T03:47:45","slug":"skycity-aims-at-gambling-and-non-gambling-locals","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/skycity-aims-at-gambling-and-non-gambling-locals","title":{"rendered":"SkyCity aims at gambling and non-gambling locals"},"content":{"rendered":"\n<p>The company has extended entertainment and food and beverages options in Auckland, and paused hotel expansions in\u00a0Hamilton and Queenstown.\u00a0\u00a0<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>New\u00a0Zealand.-\u00a0SkyCity\u00a0group has been using the time under lockdown to refurbish its venues in order to cater to a more local clientele as borders in New Zealand remain closed to international tourists.\u00a0\u00a0<\/p>\n\n\n\n<p>Foreign visitors and high rollers account for about 15 per cent of the company\u2019s business, income that the operator seeks to replace through local custom for the near future. The company is also\u00a0improving\u00a0its non-gaming offer.\u00a0<\/p>\n\n\n\n<p>Chairman Rob Campbell that losing international business \u201cis a significant dent\u201d but that the company had refocused to cater to locals.<\/p>\n\n\n\n<p>He said: \u201cWe will have only very limited amounts of overseas tourism for quite a considerable period of time. <\/p>\n\n\n\n<p>&#8220;We have used the close-down period to do some significant refurbishment of our facilities to make it more attractive to domestic customers.\u201d\u00a0<\/p>\n\n\n\n<p>The latest change was the new VIP table (picture) in the Auckland property, which doubles the previous table in size.\u00a0\u00a0<\/p>\n\n\n\n<p>It has opened a new\u00a0bar called Flare near the main floor, aiming at gaming and non-gaming customers, and will inaugurate an adjacent Food Republic food court.\u00a0<\/p>\n\n\n\n<p>Where its\u00a0convention centre used to be, the company is developing an interactive multimedia All Blacks experience and a Weta Workshop experience.\u00a0\u00a0<\/p>\n\n\n\n<p>Campbell said: \u201cThese are not gambling options, but will broaden our domestic tourism base substantially.\u00a0<\/p>\n\n\n\n<p>\u201cTo New Zealanders they will be substantial attractions over the Christmas and New Year period and when international comes back, they will be significant international attractions.&nbsp;<\/p>\n\n\n\n<p>Early in the pandemic with lockdown measures being imposed, the company downsized its operation and cut 1,000 jobs.\u00a0It also received about AU$31.1 million (US$22.1 million) in government wage subsidies.\u00a0<\/p>\n\n\n\n<p>Campbell said the group has paused plans to develop hotels in Hamilton and Queenstown.<\/p>\n\n\n\n<p>He told Stuff: \u201cThe level of uncertainty is such that we are not proceeding with those expansion operations at the moment, but we have done a substantial internal refurbishment of the casino in Hamilton.\u201d\u00a0<\/p>\n\n\n\n<p>In spite of such efforts, the company only expects <strong><em><a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/skycity-expects-return-to-normal-operations-in-2022\" target=\"_blank\">revenues to return to pre-pandemic<\/a><\/em><\/strong> levels in 2022.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company has extended entertainment and food and beverages options in Auckland, and paused hotel expansions in\u00a0Hamilton and Queenstown.\u00a0\u00a0<\/p>\n","protected":false},"author":2,"featured_media":11112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"SkyCity group is strategically pivoting its New Zealand operations to target domestic clientele amidst ongoing international border closures, refurbishing its Auckland property with enhanced gaming and non-gaming amenities while pausing hotel developments in Hamilton and Queenstown. The operator, which previously derived 15% of its business from international high rollers, anticipates a return to pre-pandemic revenue levels by 2022 following these significant operational adjustments and government wage subsidies.","focusai_entities":"SkyCity group, Rob Campbell, Weta Workshop, All Blacks","focusai_location":"Auckland, Hamilton, Queenstown, New Zealand","focusai_target_profile":"ceo_executive (0.95), regulator (0.7), operator_casino (0.98), product_ux (0.75), marketing_crm (0.85), investor_analyst (0.98), supplier_vendor (0.7)","focusai_suggestions":[{"label":"Domestic Market ROI","query":"What is SkyCity's projected incremental GGR and non-gaming revenue contribution from the Auckland property refurbishments and new entertainment verticals, and how does this revised capital allocation strategy impact the group's overall EBITDA margin outlook for FY2022-2023?"},{"label":"High Roller Mitigation","query":"With international high rollers historically contributing 15% of business, what specific CRM and marketing strategies are being deployed to cultivate a high-value domestic player segment, and what is the anticipated NGR impact of this shift in player acquisition focus?"}],"footnotes":""},"categories":[16336,28,161,158],"tags":[2603,338,1137],"class_list":["post-11110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-casino-news","category-daily-news","category-slider-home","tag-auckland","tag-new-zealand","tag-skycity"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/11110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=11110"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/11110\/revisions"}],"predecessor-version":[{"id":11113,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/11110\/revisions\/11113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/11112"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=11110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=11110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=11110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}