{"id":10590,"date":"2020-10-03T00:33:10","date_gmt":"2020-10-03T00:33:10","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=10590"},"modified":"2026-04-24T01:18:49","modified_gmt":"2026-04-24T04:18:49","slug":"sdy-becomes-inters-betting-sponsor-in-asia","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/sdy-becomes-inters-betting-sponsor-in-asia","title":{"rendered":"SDY becomes Inter\u2019s betting sponsor in Asia"},"content":{"rendered":"\n

The Thai sports betting firm has signed a\u00a0non-exclusive two-year\u00a0contract with the Italian football club.<\/p>\n\n\n\n\n\n\n\n

Thailand.-\u00a0SDY Sports has signed an agreement with the Italian football club Inter Milan to become its betting partner in Asia.\u00a0\u00a0<\/p>\n\n\n\n

It has agreed to a two-year contract as the club’s official Asian gaming partner of the club, without product exclusivity.\u00a0<\/p>\n\n\n\n

The brand will appear across Asia on\u00a0LED boards around the pitch during\u00a0Inter\u2019s\u00a0home games at the\u00a0Stadio\u00a0San Siro.\u00a0The boards are\u00a0equipped\u00a0with\u00a0geolocation technology adopted by the club this season.\u00a0\u00a0<\/p>\n\n\n\n

Inter described the Thai firm as\u00a0“an emerging company in the online gaming industry in Asia.\u201d\u00a0<\/p>\n\n\n\n

It said that the agreement includes a series of marketing initiatives that will be unveiled over the course of the season.<\/p>\n\n\n\n

SDY\u2019s CEO, Darwin Guo, said:\u00a0\u201cInter is one of the most popular football clubs on the planet with a strong international fanbase so this partnership is a major success for SDY Sports.\u00a0<\/p>\n\n\n\n

\u201cWe\u2019re delighted to see the SDY SPORTS brand associated with one of the world\u2019s biggest teams and we\u2019re looking forward to developing exclusive activities for Nerazzurri fans with the club.\u201d <\/p>\n\n\n\n

Sponsorship deals between Asian betting firms and mayor European football clubs are becoming ever more frequent. Macau operator LT recently signed a deal with England’s Aston Villa<\/a><\/em><\/strong>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

The Thai sports betting firm has signed a\u00a0non-exclusive two-year\u00a0contract with the Italian football club.<\/p>\n","protected":false},"author":2,"featured_media":10592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"SDY Sports, a Thai online gaming firm, has secured a non-exclusive two-year agreement to become Inter Milan's official Asian gaming partner. This partnership includes brand visibility via geolocation-enabled LED boards at Stadio San Siro and various marketing initiatives, reflecting the growing trend of Asian iGaming operators sponsoring major European football clubs for market penetration.","focusai_entities":"SDY Sports, Inter Milan, Darwin Guo, LT, Aston Villa","focusai_location":"Thailand, Italy, Asia, Macau, England","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.8), operator_casino (0.9), affiliate_publisher (0.7), tech_data (0.7), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"SDY Sports ROI?","query":"What are the projected return on investment metrics for SDY Sports from this non-exclusive sponsorship, particularly concerning player acquisition cost and lifetime value in the Asian market?"},{"label":"Geolocation Compliance?","query":"How does Inter Milan's geolocation technology for LED advertising ensure compliance with varying jurisdictional advertising regulations across Asia for a betting partner?"}],"footnotes":""},"categories":[16333,155],"tags":[233,342],"class_list":["post-10590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-south-east-asia-news","category-sports-betting-news","tag-sports-betting","tag-thailand"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/10590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=10590"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/10590\/revisions"}],"predecessor-version":[{"id":10599,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/10590\/revisions\/10599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/10592"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=10590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=10590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=10590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}