The MGTO delivered a masterplan to promote Macau’s attractions but not involving gaming facilities, in order to grow in new visitors<\/p>\n\n\n\n\n\n\n\n
Macau.- Macau is one of the most relevant casino travel destinations in the world, compared and many times surpassing Las Vegas. Although it is considered the bedrock of Macau\u2019s tourism, the government is trying to promote other products in order to attract new visitors. <\/p>\n\n\n\n
According to the city\u2019s tourism bureau (MGTO)<\/strong><\/em>, the plan markets only non-gaming tourism. Promotion of casino services is in any case illegal within the jurisdiction of mainland China, Macau currency draws most of its visitors from there. Under Macau\u2019s own legal system, direct promotion of gaming is not permitted.<\/p>\n\n\n\n The authorities focused instead on promoting Macau\u2019s singular East-meets-West heritage<\/strong><\/em>. Also, on diversifying Macau\u2019s economy beyond high-stakes gambling.<\/p>\n\n\n\n \u201cAmong the 69 short-term (0-5 years) action plans, 67 of them have unfolded with relevant tasks under follow-up, while 56 of them have been accomplished to reach the targeted goals,\u201d stated the Macao Government Tourism Office.<\/p>\n\n\n\n This short-term steps, published for the first time in September 2017, involved \u201cwater sightseeing programmes\u201d, the expansion of the city\u2019s Grand Prix Museum on Macau peninsula, the revitalisation of Macau\u2019s Wine Museum, \u201cunique cultural performances and festivals\u201d, and a diversity of \u201caccommodation options\u201d.<\/p>\n\n\n\n Tourism office predicted that the annual aggregate non-gaming spending by visitors to Macau would rise to between \u20ac10.8 billion and \u20ac12.7 billion in 2025.<\/p>\n\n\n\n The use of \u201cinnovative technology\u201d as well as the development of the local legal framework related to tourism, and to \u201cenhance Macau\u2019s position as a core tourism city in the regional and international tourism community\u201d, are other objectives to be reached with this plan. The MGTO delivered a masterplan to promote Macau’s attractions but not involving gaming facilities, in order to grow in new visitors<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Macau's tourism bureau (MGTO) has unveiled a masterplan to promote non-gaming attractions, aiming to diversify the economy beyond high-stakes gambling and attract new visitor segments. This initiative, comprising 69 short-term action plans, seeks to increase annual aggregate non-gaming visitor spending to between \u20ac10.8 billion and \u20ac12.7 billion by 2025, while adhering to strict legal prohibitions on gaming promotion within the jurisdiction.","focusai_entities":"MGTO, Macao Government Tourism Office","focusai_location":"Macau, China, Las Vegas","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), compliance_legal (0.8), operator_casino (0.9), tech_data (0.7), marketing_crm (0.7), investor_analyst (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Non-Gaming Revenue Impact","query":"What is the projected impact of Macau's non-gaming tourism masterplan on the GGR\/NGR ratio for integrated resort operators by 2025, and how does this align with their current capital expenditure allocations for non-gaming assets?"},{"label":"Regulatory Framework Evolution","query":"How will the 'development of the local legal framework related to tourism' specifically address the existing restrictions on gaming promotion, and what new compliance obligations might arise for operators marketing diversified offerings?"}],"footnotes":""},"categories":[160,28,16338,156],"tags":[29,257],"class_list":["post-1031","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-casino-news","category-east-asia-news","category-regulation-news","tag-casino","tag-macau"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/1031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=1031"}],"version-history":[{"count":10,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/1031\/revisions"}],"predecessor-version":[{"id":777008311,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/1031\/revisions\/777008311"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=1031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=1031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n","protected":false},"excerpt":{"rendered":"