Sega Sammy<\/a><\/em><\/strong>.\u00a0\u00a0\u00a0<\/p>\n\n\n\nThe proposition was to examine empirical data obtained from April 2017 to January 2018 at a South Korean casino in which all gamblers were foreign nationals \u2013 40 per cent were Chinese and a similar number were Japanese.<\/p>\n\n\n\n
The goal was to find out if winning or losing went on to affect gambling behaviour\u00a0in any way.\u00a0\u00a0<\/p>\n\n\n\n
The study included analysis of 7,935,566 games played by 3,986 players at the land-based casino. <\/p>\n\n\n\n
The investigators concluded that there was one significant main effect:\u00a0players tended to bet more money after losing than after winning, but\u00a0\u00a0\u201cthe bet amount in baccarat gradually increased according to streak length, and this effect was more pronounced after sequential winning than after sequential losing.\u201d\u00a0\u00a0<\/p>\n\n\n\n
The proportions of multiple bets decreased after sequential losing but increased after sequential winning.\u00a0\u00a0<\/p>\n\n\n\n
After analysing the data, the researchers concluded that gamblers in baccarat become more reckless after experiencing consecutive wins than consecutive losses, both in terms of the bet amount and the\u00a0dividend rate.\u00a0\u00a0<\/p>\n\n\n\n
They said: \u201cThe increase in the betting amount after consecutive wins is likely to eventually cause heavy cumulative losses and is therefore regarded as a sign of shifting toward risky gambling behaviour. <\/p>\n\n\n\n
“The experience of wins supposedly creates expectations that\u00a0similar consequences will follow in the future.” <\/p>\n\n\n\n
This creates the false illusion of experiencing a\u00a0“hot streak”, they said.\u00a0<\/p>\n\n\n\n
The investigators also pointed out that\u00a0the proportions of bets decreased after a sequential loss. They concluded that \u201cwhile chasing after losing is an important\u00a0component of problem gambling, the experience of a win, especially consecutive wins, is more influential on forming risky betting behaviour, at least in baccarat games.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
A study funded by Saga Sammy aims to offer some insight into risky gambling behaviour in the popular game.\u00a0\u00a0<\/p>\n","protected":false},"author":2,"featured_media":10231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"A study funded by Sega Sammy examined baccarat player behavior in a South Korean casino, revealing that while players bet more after losing, consecutive wins lead to increased recklessness in bet amounts and dividend rates. This 'hot streak' illusion is identified as a significant driver of risky gambling behavior, potentially causing heavy cumulative losses.","focusai_entities":"Sega Sammy, International Gambling Studies Journal","focusai_location":"South Korea, Japan, China","focusai_target_profile":"ceo_executive (0.9), regulator (0.95), compliance_legal (0.9), operator_casino (0.95), product_ux (0.85), tech_data (0.75), marketing_crm (0.85), payments_fraud_aml (0.8), investor_analyst (0.7), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Impact on RG Frameworks?","query":"How might these findings on 'hot streak' driven recklessness influence the development and enforcement of responsible gambling (RG) frameworks and player protection measures by regulatory bodies?"},{"label":"Operationalizing Player Data?","query":"What specific data analytics and CRM strategies can B2C operators implement to identify and intervene with players exhibiting increased bet amounts and dividend rates after consecutive wins in high-GGR verticals like baccarat?"}],"footnotes":""},"categories":[157,161,16338,158],"tags":[234,229],"class_list":["post-10229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-daily-news","category-east-asia-news","category-slider-home","tag-betting","tag-gambling"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/10229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=10229"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/10229\/revisions"}],"predecessor-version":[{"id":10246,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/10229\/revisions\/10246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/10231"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=10229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=10229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=10229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}