Vagelis Bairlis, Altenar: “Asia is undeniably the global epicenter of esports”
Vagelis Bairlis, sales manager at Altenar, spoke to Focus Gaming News about the upcoming SiGMA Asia.
Exclusive interview.- Vagelis Bairlis, sales manager at Altenar, spoke to Focus Gaming News about the upcoming SiGMA Asia, which will take place from June 1 to 4 in Manila, the Philippines.
Bairlis shared insights about the company expectations for the expo, its strategic objectives for the Asian market, the new Tipster Module release, and the esports market.
What do you expect to achieve at SiGMA Asia 2025?
SiGMA Asia 2025 offers a fantastic opportunity for Altenar to further strengthen our footprint in one of the world’s most dynamic and fast-evolving gaming markets. We aim to connect with current and prospective partners, showcase our latest innovations, and gather insights that will shape our future developments. Most importantly, we want to demonstrate how our technology and tailored solutions are primed to support the diverse and growing needs of the Asian gaming sector.
What are your strategic objectives for the Asian market in 2025 and beyond?
Our core strategic goal is to establish Altenar as a trusted, long-term partner in Asia by delivering localised, compliant, and scalable sportsbook solutions. We are focused on forming meaningful collaborations with regional operators, investing in market-specific customisations, and staying responsive to regulatory changes. In 2025 and beyond, we’ll continue to enhance our platform’s flexibility, introduce more culturally relevant features, and expand our presence in key markets such as Southeast Asia, India, and East Asia.
Altenar has recently launched a Tipster Module. Can you provide more details about this release and how it adapts to the Asian market?
Our Tipster Module is a community-driven feature that empowers users to share predictions and betting tips, helping to increase engagement and retention. In Asia, where social and peer-driven experiences are highly valued, this module enables operators to build vibrant user communities and foster trust. We’ve tailored the module to support local languages and data preferences, and we’re exploring integrations with popular messaging and content-sharing platforms used across the region.
“Our core strategic goal is to establish Altenar as a trusted, long-term partner in Asia by delivering localised, compliant, and scalable sportsbook solutions.”
Vagelis Bairlis, sales manager at Altenar.
What role do localisation and personalisation play in Altenar’s product development for Asian markets?
In terms of localisation, we prioritise language support, UI customisation, regional payment methods, and compliance with local regulations. On the personalisation front, we leverage data to deliver smarter, user-specific experiences—from bet suggestions and odds displays to content formats and promotional offers. Our modular architecture makes it easy to adapt these features to each operator’s unique audience, which is especially important in Asia’s highly diverse landscape.
What is your view of esports in Asia, and how is Altenar adapting its offering to this market in the region?
Asia is undeniably the global epicentre of esports, and the growth of esports betting reflects that enthusiasm. Altenar has expanded its esports coverage, integrating top-tier titles like League of Legends, Dota 2, CS GO and Valorant, with deep market offerings and live betting capabilities. We’re also optimising the user experience with esports-focused layouts and data integrations to appeal to this tech-savvy demographic.
“In 2025 and beyond, we’ll continue to enhance our platform’s flexibility, introduce more culturally relevant features, and expand our presence in key markets.”
Vagelis Bairlis, sales manager at Altenar.
What are the next events on the calendar for Altenar?
After SiGMA Asia, we’re looking forward to participating in SBC Canada, iGB London, SIGMA CIS, SBC Lisbon, and G2E Las Vegas later in the year. These events allow us to keep engaging with the global gaming community, showcase updates to our sportsbook platform, and solidify Altenar’s role as an innovation leader across multiple regions.
