LT has inked a deal with Aston Villa as the club’s new principal and official betting partner.
Macau.- Macau operator LT has signed a deal with English Premier League side Aston Villa Football Club to become its main official betting partner.
Aston Villa will carry the global gaming brand’s logo on the sleeves of first team jerseys for all matches in the 2020/21 season.
Nicola Ibbetson, chief commercial officer at the club, said: “We are delighted to announce our partnership with LT and work with them to grow our fan base internationally.
“As a brand with a global reach, we are excited to see LT feature on our first team’s shirt sleeves for the rest of this campaign.”
LT’s CEO Ronald Tan said: “We are both delighted and excited to be partnering with Aston Villa, one of England’s top football clubs with great history and a remarkable global fanbase.”
LT was one of the first Asian companies to provide cash-based online gaming entertainment services. It has an international player base, including a strong market share in the UK since it operates in Europe under a white label agreement with TGP Europe.
Meanwhile, Macau is looking to diversify its economy including moving into major sport events.