Luiza Melikyan, PopOK Gaming: “We are absolutely committed to significantly expanding our live casino offerings”
Luiza Melikyan, head of business development at PopOK Gaming, discusses the company’s latest developments and how it is preparing for SiGMA Asia 2025.
Exclusive interview.- PopOK Gaming is experiencing rapid growth. Having obtained certifications in South Africa and Brazil, the company now hopes to replicate its success in the Asian market.
Focus Gaming News spoke to Luiza Melikyan, head of business development, to learn more about the company’s plans for the Asian market and its latest developments.
It’s been a busy time for PopOK Gaming with certification in South Africa and Brazil. What role does Asia play in the company’s expansion plans?
Asia is a pivotal region for PopOK Gaming’s expansion strategy. The igaming market here is incredibly dynamic and experiencing rapid growth. We see immense potential for our diverse content portfolio and are actively pursuing strategic partnerships across the region to solidify our presence.
What PopOK games have received the most interest in recent months?
In recent months, our crash games, particularly AVI and Fortune Crash, have garnered significant interest. Their fast-paced and engaging nature clearly resonates with players. Additionally, our Rico DJ slot has been a standout success, largely due to its captivating theme and innovative features.
Your collaboration with Alec Monopoly is very unique. What was the thinking behind that, and do you think it has the potential to transcend geographies?
Our collaboration with Alec Monopoly was born from a vision to seamlessly merge high art with immersive gaming. We aimed to create a product that is not only visually stunning but also culturally significant. Alec Monopoly’s strong global brand recognition is indeed key, as it provides inherent cross-border appeal and allows us to reach a truly international audience.
What’s the key to a successful live casino product, and do you plan to develop PopOK’s live casino offerings further?
The cornerstone of a successful live casino product lies in immersive design, flawless streaming, and truly unique game formats. And yes, we are absolutely committed to significantly expanding our live casino offerings. This includes introducing innovative new concepts and enhancing localization to cater to diverse player preferences.
“The cornerstone of a successful live casino product lies in immersive design, flawless streaming, and truly unique game formats.”
Luiza Melikyan, head of business development al PopOK Gaming.
PopOK has a strong roster of crash games. Do you think this category will continue to grow?
Absolutely, we foresee continued significant growth in the crash games category. Their inherent simplicity, rapid gameplay, and high engagement levels continue to captivate a broad and ever-expanding player base.
What messages will you be taking to the stand at SiGMA Asia 2025?
At SiGMA Asia 2025, our core message will revolve around PopOK Gaming’s profound commitment to the Asian market. We’re thrilled to showcase our tailored content, including games like Color Hunt, which was specifically developed to resonate with local tastes and preferences. We’re here to demonstrate that PopOK Gaming is poised to deliver unique, high-quality gaming experiences that truly connect with players across Asia. Ultimately, we are actively seeking to forge strong, long-term partnerships that will drive mutual success in this vital region.
“At SiGMA Asia 2025, our core message will revolve around PopOK Gaming’s profound commitment to the Asian market.”
Luiza Melikyan, head of business development al PopOK Gaming.
