INSPIRE Entertainment Resort partners with Shinhan Card

The one-year deal includes resort discounts, exclusive packages and seasonal promotions, with a co-branded credit card also under consideration.

Key takeaways:

• INSPIRE Entertainment Resort and Shinhan Card signed a one-year strategic MoU on October 27, with the partnership set to begin in December.
• The agreement covers advertising, joint marketing campaigns, resort product sales and enhanced membership benefits.
• Shinhan Card customers will receive discounts and exclusive packages at selected INSPIRE facilities, including its hotels and Splash Bay.

South Korea.- INSPIRE Entertainment Resort has signed a strategic memorandum of understanding (MoU) with South Korean financial services company Shinhan Card for a one-year partnership aimed at expanding customer benefits and strengthening marketing cooperation. The agreement was signed on October 27 and is scheduled to begin in December.

The collaboration will cover advertising, joint marketing campaigns, resort product sales and enhanced membership benefits. By combining INSPIRE’s hospitality and entertainment facilities with Shinhan Card’s customer network and marketing capabilities, the companies aim to broaden their reach and offer additional services to their respective customers.

Shinhan Card customers will have access to partnership discounts and exclusive packages at selected INSPIRE facilities, including its hotels and Splash Bay, the resort’s indoor water park. The companies also plan to introduce special offers and seasonal promotions at participating food and beverage outlets.

The companies said they will explore further cooperation opportunities, including the potential development of an INSPIRE-exclusive private label credit card (PLCC).

The signing ceremony was attended by representatives from both companies, including Inspire chief marketing officer Lee Han-na and Shinhan Card head of Partnerships Division Ma Chae-seong. The agreement adds to INSPIRE’s efforts to expand its customer engagement through partnerships with established consumer-facing brands. The integrated resort, located near Incheon International Airport, features hotel accommodation, entertainment facilities and a foreigner-only casino.