Galaxy Macau and Trip.com sign three-year deal on live events and tourism offerings
The deal will include cooperation in event curation, execution and distribution.
Macau.- Galaxy Macau has entered into a three-year deal with Trip.com Group focusing on live entertainment, sports events and premium tourism experiences for international audiences. Running until 2029, the deal will include cooperation in event curation, execution and distribution, as well as the development of cross-platform membership benefits intended to enhance customer engagement and loyalty.
According to the companies, the agreement is designed to strengthen the pipeline of international concerts, sporting events and entertainment experiences while creating a more seamless customer journey that combines ticketing, travel planning and on-site experiences.
In a joint statement, the companies said the collaboration is also intended to accelerate Macau’s ambition to become a global “City of Performing Arts”. They added that the alliance will explore co-branded initiatives, immersive event formats and destination-driven campaigns.
“As the collaboration evolves, Galaxy Macau and Trip.com Group will jointly shape emerging trends at the intersection of luxury tourism and cultural entertainment, injecting fresh momentum into Macau’s ambition to strengthen its standing as a world centre of tourism and leisure,” the companies stated.
