Australia warns former AFL players over illegal gambling promotion
ACMA issued formal warnings to Mitch Robinson and Rhys Mathieson for promoting Vegastars.
Key takeaways:
- The ACMA issued formal warnings to former AFL players Mitch Robinson and Rhys Mathieson for promoting illegal gambling service Vegastars.
- The promotional content appeared on Instagram and YouTube between March and April 2026.
- Australian internet service providers were asked to block Vegastars’ website in January 2026.
- Individuals promoting illegal gambling services can face civil penalties of up to AU$65,520 per contravention.
Australia.- The Australian Communications and Media Authority (ACMA) has issued formal warnings to former Australian Football League (AFL) players Mitch Robinson and Rhys Mathieson for promoting illegal online gambling service Vegastars. The regulator said the case forms part of its increased efforts to tackle illegal gambling promotion by social media influencers.
The promotional content was published between March and April 2026 and included videos featuring Vegastars’ name, logo and website address, as well as gameplay footage and commentary endorsing the service. Robinson promoted the platform on Instagram and through the Rip Through It podcast on YouTube and Mathieson on Instagram.
The ACMA had previously taken enforcement action against Vegastars, requesting Australian internet service providers block its website in January 2026.
According to the regulator, both former players accepted responsibility after being contacted, ended their involvement with Vegastars and removed the promotional material. Individuals who promote or publicise illegal gambling services can face civil penalties of up to AU$65,520 (US$43,000) per contravention, while those facilitating access to illegal services may face penalties of up to AU$2.73 million.
ACMA member Carolyn Lidgerwood said: “Illegal gambling services can cause significant financial harm to individuals and families, and influencers need to be aware that promoting these services is against the law,” she said.
“All influencers are now firmly on notice. Anyone who uses their online profile to promote illegal gambling services will face regulatory action which can include significant financial penalties,” she added.
The warnings come as new Australian wagering advertising laws are scheduled to take effect on January 1, 2027. The rules will prohibit licensed wagering operators from using current or former athletes, social media influencers and other notable people to promote wagering services.
