Altenar and Finnplay build on seven-year technology partnership

The collaboration combines Altenar’s sportsbook with Finnplay’s Titan platform, supporting operators in regulated markets, including Lithuania’s 7bet.

Key takeaways:

• Altenar and Finnplay have worked together for around seven years, combining sportsbook technology with platform infrastructure.
• Finnplay’s Titan platform provides player account management, payments, casino, responsible gaming tools and third-party integrations.
• Altenar supplies the sportsbook technology within Finnplay’s wider igaming ecosystem.
• In Lithuania, 7bet launched on Finnplay’s Titan platform with betting products supported by Altenar.
• Basketball accounts for almost 40 per cent of 7bet’s turnover, while monthly turnover increased by more than 400 per cent following Altenar’s localisation efforts.

Press release.- In an industry filled with new technology partnerships and integration announcements, Altenar and Finnplay have a different story to tell.

Finnplay is a Finland-based B2B igaming technology provider with a strong focus on regulated markets. Its Titan platform provides the core infrastructure for online gaming operations, including player account management, payments, casino, responsible gaming and integrations with third-party technology providers.

The two companies have been working together for around seven years, combining Altenar’s sportsbook with Finnplay’s Titan igaming platform. This is not a new integration built on future potential. It is an established technology partnership already supporting operators.

Together, the companies bring two areas of expertise into one connected ecosystem: Finnplay provides the platform infrastructure, while Altenar delivers the sportsbook technology.

Supporting operators through a connected technology stack

For operators, a sportsbook does not operate in isolation. It needs to connect seamlessly with player accounts, wallets, payments, responsible gaming tools and the wider gaming operation. That is where the Altenar + Finnplay combination delivers value.

Finnplay’s Titan platform provides the wider igaming infrastructure and integrates a range of specialist third-party technologies. Altenar adds a dedicated sportsbook solution, giving operators access to specialist betting technology within an established platform environment.

The model allows each company to focus on what it does best, while giving operators a more connected and flexible technology stack.

Proven across regulated markets

The partnership has supported operators across regulated markets. In Lithuania, for instance, 7bet went live on Finnplay’s Titan platform with betting products supported by Altenar, bringing together sportsbook technology with the wider igaming ecosystem.

7bet’s partnership with Altenar shows that localisation and deep market expertise can make a measurable difference. By tailoring its sportsbook to Lithuania’s basketball-led betting culture, Altenar helped 7bet achieve strong engagement, with basketball accounting for almost 40 per cent of turnover and monthly turnover increasing by more than 400 per cent.

The value is in the combination

A successful technology strategy is about more than selecting strong individual products. The real value comes from how those products connect. That is where the Altenar + Finnplay partnership stands out.

• Sportsbook expertise: Altenar provides dedicated sportsbook technology built to support operators across different markets.
• Platform infrastructure: Finnplay delivers the wider igaming environment, connecting sportsbook, player management and other operational technologies.
• Flexibility: Operators can combine specialist solutions within an integrated ecosystem rather than relying on a collection of disconnected products.
• Scalability: An established technology foundation designed to support operators as their requirements and market ambitions evolve.
• Integration: Two complementary technologies with a long-standing working relationship.

Seven years of cooperation

After around seven years of working together, Altenar and Finnplay have moved well beyond a standard integration announcement.

The partnership is already supporting operators and demonstrating how a specialist sportsbook and flexible igaming platform can work together within a single technology ecosystem.

Alejandro Casorla, sales director at Altenar, said: “Operators today are looking for technology partners that can give them both flexibility and confidence in the reliability of their wider platform ecosystem. Our long-standing collaboration with Finnplay allows us to bring together two specialist technologies in a way that is already proven in live operator environments. Rather than having to choose between a strong sportsbook and a robust igaming platform, operators can benefit from both, supported by an integration that has evolved and been tested over many years.”

Meanwhile, Brian Forth, commercial director at Finnplay, said: “At Finnplay, we believe operators should have the flexibility to choose the technology that best supports their business. Our long-standing partnership with Altenar is a great example of how this works in practice. Over the past seven years, we’ve built a strong working relationship that goes beyond simply connecting two systems. Together, we can offer operators a proven combination of sportsbook expertise and reliable platform technology, helping them build and grow their businesses in regulated markets.”

As operators seek greater flexibility in how they build their technology stacks, the ability to combine best-of-breed solutions without compromising integration becomes increasingly important.

Frequently asked questions (FAQs)

• How do Altenar and Finnplay work together? Altenar provides sportsbook technology, while Finnplay supplies the wider igaming infrastructure through its Titan platform. Their integration connects sportsbook services with player management, payments, responsible gaming tools and other operational technologies.
• What is Finnplay’s Titan platform? Titan is Finnplay’s igaming platform, providing core infrastructure for online gaming operations, including player account management, payments, casino, responsible gaming and third-party technology integrations.
• How does the Altenar and Finnplay partnership support 7bet? 7bet operates on Finnplay’s Titan platform with sportsbook products supported by Altenar. The collaboration includes localisation of the sportsbook to Lithuania’s basketball-led betting culture.
• What results has Altenar’s sportsbook delivered for 7bet in Lithuania? Basketball accounts for almost 40 per cent of 7bet’s turnover, while monthly turnover increased by more than 400 per cent, according to the companies.