188Bet signs Formula 1 sponsorship deal

Online gambling operator 188Bet confirmed it will become an official sponsor of the Formula 1 in Asia.

Online gambling operator 188Bet has signed a sponsorship deal with the motor-racing championship Formula 1 in Asia. The sportsbook will feature exclusively through the Asian broadcast market during each Formula 1 season from March, when the season begins, until the end of the 2024 campaign.

The operator’s branding will appear on virtual trackside advertising for races that are broadcast, together with bespoke activation and integration across F1’s various digital and social platforms.

188Bet will also have exclusive ownership of F1 Play, a predictor app for the Asia sports betting market, and receive official F1 betting data supplied by Sportradar.