Armen Mnaskanian, CreedRoomz: “We’re not watching evolution, we’re driving it”
Armen Mnaskanian, Head of Sales Department at CreedRoomz, reveals how the company’s innovation, partnerships, and hybrid content are shaping the industry’s next evolution.
Exclusive interview.- Ahead of SiGMA Central Europe in Rome, Focus Gaming News spoke with Armen Mnaskanian, head of sales department at CreedRoomz, to discuss the company’s vision for the future of live gaming. From its immersive new title Mr. First Live to its expansion into new markets and studios, Mnaskanian shares how CreedRoomz is driving the evolution of live entertainment through creativity, technology, and meaningful partnerships.
How do you plan to differentiate your booth from other exhibitors at SiGMA Central Europe?
At CreedRoomz, we don’t just build stands, we create experiences. Our booth at SiGMA Central Europe Rome will reflect the essence of who we are: a global powerhouse in Live Casino innovation.
What truly differentiates us is that we’re not simply showcasing products — we’re showcasing partnerships and performance. Every table, every game, every interaction at our booth is designed to show how CreedRoomz helps operators grow engagement, retention, and revenue through premium, tailor-made live casino experiences.
Our focus is squarely on showcasing our latest and most innovative content: visitors can try our full portfolio of best-in-class live casino games, get hands-on with the revolutionary new Game Show, Mr. First Live, and get an exclusive first look at exciting upcoming games like Road to Eldorado, Avi Crash, and Crypto Market.
Our team of international experts from multiple regions will be on-site to connect, share insights, and demonstrate why CreedRoomz has become the go-to Live Casino partner for top-tier operators and aggregators worldwide.
In short, our booth will stand out because it embodies what CreedRoomz stands for: innovation with impact, partnerships with purpose, and a global vision that never stops expanding.
Which potential partners or markets are you most interested in connecting with at SiGMA Central Europe?
At SiGMA Central Europe, we’re looking forward to connecting with operators, aggregators, and strategic partners from both regulated European markets and fast-growing regions such as Latin America and Africa.
Our focus is on building long-term collaborations with companies that value innovation, quality, and culturally tailored live casino experiences. CreedRoomz has become a globally recognised brand thanks to our ability to adapt and deliver localised solutions from branded tables to unique live game shows.
We’re also very excited to share that we’re investing in and soon launching our new studio in Romania, a strategic step that will strengthen our presence in Europe and allow us to serve our partners with even more diversity, flexibility, and regional relevance.
“Our focus is on building long-term collaborations with companies that value innovation, quality, and culturally tailored live casino experiences.”
Armen Mnaskanian, head of sales department at CreedRoomz.
Do you see any trends or topics at this edition of SiGMA Central Europe that particularly interest CreedRoomz (e.g. regulation, blockchain, sustainability, new markets)?
Absolutely. One of the main trends we see shaping this year’s SiGMA Central Europe is the increasing focus on localised player experiences and responsible innovation in the live casino sector.
At CreedRoomz, we’re particularly interested in how new regulatory frameworks across Europe and emerging technologies, such as AI-driven personalisation and blockchain transparency, are transforming player engagement and compliance standards.
We also notice a strong movement toward regional diversification, with operators seeking to expand not only within key European markets but also into emerging regions such as LatAm, Africa, and Southeast Asia, where live casino continues to grow rapidly.
As a company, CreedRoomz embraces these trends through our multi-market strategy, localised studio expansion and a firm commitment to high-quality, responsible, and scalable live gaming experiences.
Your recently launched game show Mr. First Live, with its one-of-a-kind bonus run mechanic, has been attracting attention in the industry. What early feedback have you received from operators and players? How do you expect this game to influence CreedRoomz’s brand image and future product strategy?
The early feedback for Mr. First Live has been overwhelmingly positive, both from operators and players across multiple regions.
From operators, the positive feedback centres on its exceptional player engagement and retention potential. They view the fusion of a classic, familiar game format with the modern, high-volatility “Endless Run” bonus as the perfect tool to drive cross-vertical migration, effectively bringing slot players into the live casino space. The game’s up to 10,000x multipliers are seen as a powerful acquisition hook.
From players, the praise is focused on the active, thrilling nature of the Endless Run. They appreciate the innovative leap from a passive betting experience to an active gameplay environment, where their “participation” in collecting the multiplier coins creates a level of excitement and control previously unseen in standard game shows.
Mr. First Live immediately solidifies our reputation as a key innovator in the industry, proving we are capable of creating truly distinct and boundary-pushing hybrid content.
For CreedRoomz, Mr. First Live is more than a successful launch. It reinforces our position as a pioneer in hybrid live content and shows that our creative vision goes beyond innovation; it’s about reshaping how live entertainment is experienced. This release sets a bold direction for our future product strategy: blending emotion, technology, and player interaction to create games that redefine industry standards.
How do you see the balance between in-studio live casinos vs. more immersive or hybrid formats evolving?
We believe the future of Live Casino lies in fusion, where authenticity meets innovation.
While the charm of traditional in-studio tables will always remain, the real momentum is shifting toward hybrid and immersive formats that combine the human connection of live dealing with the thrill of RNG mechanics and dynamic multipliers.
At CreedRoomz, we see this evolution not as a trend but as a transformation. Titles like Mr. First Live are redefining what live casino can be — blending the familiarity of classic gameplay with the unpredictability and energy of slot-style experiences. These hybrid models don’t just attract new audiences; they expand the entire vertical, becoming the true growth engine for the industry.
We’re not watching evolution, we’re driving it.
“Titles like Mr. First Live are redefining what live casino can be.”
Armen Mnaskanian, head of sales department at CreedRoomz.
What are the key trends shaping the gaming industry in the next year?
The core trends shaping the gaming industry in the next year will involve an intensifying commitment to innovation and technology. We’re witnessing hybridisation becoming the new heartbeat of the industry, where the showmanship of game shows meets the precision of live casino mechanics. This fusion creates a new layer of excitement that appeals to a much broader audience. Our Mr. First Live is a perfect example of this shift, merging the thrill of high multipliers, dynamic bonuses, and active player engagement into one seamless experience.
At the same time, localisation and market integrity are becoming non-negotiable. As regulation expands worldwide, success will belong to those who not only achieve compliance but truly understand each market, adapting content, languages, and cultural nuances to resonate with local players. At CreedRoomz, we see the future as global yet personal, powered by innovation, fueled by authenticity, and designed to keep players engaged everywhere in the world.
