Yordan Georgiev, Amusnet: “We are positioned to lead with product excellence and shape where gaming goes next”

The company’s CPO outlines how Amusnet is combining new Live Casino capabilities with gamification and regional content strategies.

Key takeaways:

• Amusnet launched its TRIPLEX Live Casino studio to accelerate product development and innovation.
• The company plans to scale TRIPLEX to more than 20 tables.
• Its Blackjack portfolio includes Speed, Easy Blackjack, Double After Split, Free Bet, and Blackjack Beyond.
• Golden Chips forms part of Amusnet’s wider Bonus Platform and gamification strategy.
• Amusnet is prioritising North America and Latin America as key markets for its international expansion.

Exclusive interview.- Following G2E 2026, Amusnet continues to accelerate its global momentum across both established and emerging gaming markets. As the company celebrates a decade of industry-defining growth, CPO Yordan Georgiev gave Focus Gaming News an exclusive interview to discuss key portfolio enhancements and how Amusnet is redefining classic Live Casino mechanics for modern player expectations.

Amusnet has been expanding its Online Casino product portfolio steadily. What were the most significant product developments you brought to G2E this year, and what were the driving priorities?

Our focus this year has been on pushing creative boundaries to deliver games that directly align with evolving player preferences. At G2E, we highlighted strong developments across our portfolio, including the dynamic Triple Boost mechanics in Golden Coins Link and the expansion of our Crazy Red series with Crazy Red 1000 and Crazy Red Nest Quest. Looking ahead to the end of the year, we have two more titles launching with distinct gameplay features. Our strategy isn’t just about scaling volume; it’s about continually elevating our offer by building on proven hits while introducing fresh, high-performing mechanics.

G2E brought together a very specific profile of operators, predominantly North American and increasingly LatAm-focused. How were you positioning Amusnet’s product suite for those markets specifically? 

We view North America and Latin America as highly dynamic markets with distinct player demand. Over the past few years, we’ve purposefully expanded our portfolio with game types and mechanics tailored to those regional preferences, and our market expansion strategy has positioned the region as a high-priority one. For operators, our positioning is about offering a versatile mix of trusted, high-performing titles alongside modern concepts that engage different player demographics. Deep local market insight combined with scalable, adaptable content is key to driving our international growth. 

“We view North America and Latin America as highly dynamic markets with distinct player demand.”
Yordan Georgiev, CPO at Amusnet.

How does the Golden Chips mechanic fit into the broader development of your Bonus Platform? Is this a standalone feature or part of a larger roadmap for gamification and player engagement?

Golden Chips is a key component of our broader gamification strategy within the Amusnet Bonus Platform. Rather than treating promotional tools as secondary add-ons, we embed reward mechanics directly into the gameplay flow. This provides operators with powerful, flexible marketing tools – such as tournaments, mission-based tiers, and instant rewards – while maintaining a seamless journey for the player. Our goal is simple: add rich layers of engagement that boost retention without disrupting the core game experience. 

You’ve recently announced a new investment in a Live Casino studio. What’s the strategic vision behind this move? Is this about capacity, capability, or entering new creative territory?

It’s a strategic investment in capability and innovation. Building our new TRIPLEX studio as an in-house offering gives us end-to-end control over product quality and speeds up our development cycle. With it, we launched Blackjack Live – a timeless classic, and we see potential to reinvent the player experience. We’re actively developing diverse formats ranging from high-speed variants like Speed and Easy Blackjack to specialised mechanics like Double After Split Blackjack, Free Bet Blackjack, and Blackjack Beyond. The TRIPLEX studio gives us the agility to test ideas, refine them based on operator feedback, and bring premium live experiences to market much faster. We plan to scale with over 20 tables, giving operators the ability to tailor their offering and grow based on their audiences’ needs.

“Building our new TRIPLEX studio as an in-house offering gives us end-to-end control over product quality and speeds up our development cycle.”
Yordan Georgiev, CPO at Amusnet.

Blackjack Live and Virtual Multiplayer Blackjack are indeed launching as part of your Live Casino offering. What makes your approach to live Blackjack different from what’s already in the market, and which operators and regions are you targeting first?

Today’s players want more than just a standard table – they want an immersive, interactive event. Our live offering combines top-tier HD multi-angle streaming and ultra-low latency with an intuitive interface that puts the action front and centre. We’ve enhanced the classic game with real-time interaction, multilingual dealers, and tailored side features that keep players engaged without reducing the core Blackjack appeal. It’s about modernising a classic while preserving what made it iconic in the first place. 

As Amusnet celebrates its 10th anniversary, what do you see as the most important milestone, innovation, or achievement shaping the company’s next chapter?

The defining milestone for me is Amusnet’s transformation from a casino content specialist into a full-scale gaming technology powerhouse. Over the last decade, we’ve combined deep product expertise with a modern technology stack that allows us to build flexible, scalable solutions across multiple verticals. That strong foundation is what enables us to expand seamlessly into Live Casino, land-based, and new international markets. For our next decade, we are positioned to lead with product excellence and shape where gaming goes next.