Amusnet and BetPlay pioneer the first fully AI-generated TV commercial in Latin America’s gaming industry
The campaign integrates cutting-edge technology with high-impact national television and digital distribution to redefine creative boundaries and audience engagement in the Colombian market.
Press release.- Amusnet has partnered with BetPlay to launch a groundbreaking campaign, introducing what is believed to be the first fully AI-generated television commercial in Latin America’s igaming sector.
The TV spot promotes three of Amusnet’s top-performing titles – Caramelo Sortudo, Cocktail Rush, and, from the Live Casino vertical, Virtual 500x Vegas Roulette.
Pablo Flores, LatAm marketing manager at Amusnet, explained: “The commercial has been entirely created using artificial intelligence, marking a milestone in marketing within the industry in LATAM. From concept development to visual execution, AI technology was used to produce the full TV advert.”
Adding further appeal to the campaign, Melissa Martínez, a well-known influencer and renowned sports journalist in Colombia, also appears in the commercial in connection with Cocktail Rush, bridging entertainment, sports, and gaming audiences.
The campaign has already been live for two weeks, achieving strong national television exposure in Colombia and being amplified through targeted digital advertising to maximise reach and engagement across audiences.
Daniel De Los Rios, head of LatAm at Amusnet, said: “With this project, we wanted to push the boundaries of what’s possible in game promotion and creative execution,” and he added: “This is a unique initiative, for us and for the entire Latin American market, demonstrating how AI can transform the way brands communicate and connect with users.”
Developed in collaboration with BetPlay, one of the leading operators in the region, the campaign reinforces both companies’ commitment to innovation and forward-thinking strategies. The commercial continues to gain traction across multiple channels, combining the impact of traditional TV with the precision of digital distribution.
By leveraging AI-driven production, Amusnet and BetPlay have introduced a new, efficient, and scalable approach to advertising in a highly competitive landscape.
