America Affiliate receives approval for customer acquisition services in Maryland

The company´s Betting Hero team will supply live activation services at retail locations and its digital team will provide customer acquisition services.

US.- FansUnite Entertainment’s American Affiliate (AmAff) has been approved by the Maryland Lottery and Gaming Control Commission to provide customer acquisition services for licensed sports wagering operators in the state. AmAff’s Betting Hero team will supply live activation services at retail locations while the digital team will provide customer acquisition services.

Chris Grove, American Affiliate CEO, said: “Maryland is poised to be one of the most dynamic and competitive markets in the country, and this step allows American Affiliate to be ready to benefit from that competition on launch day.

“We look forward to yet another opportunity for increasing revenue as we educate, engage, and entertain sports bettors in Maryland with our ever-growing portfolio of media sites, podcasts, and platforms.”

Retail sportsbooks have been live in Maryland since December 2021 and online sports betting is expected to launch in the state later this year. The first retail sportsbook opened at MGM National Harbor on December 9 and four more sportsbooks opened in the same month.

According to a report from the Maryland Lottery and Gaming Control Agency, bettors in the state wagered $16.5m in December 2021, during the first month of operations.

See also: Maryland casinos generate $163m in gaming revenue in February