Alea wrapped up SBC Summit Lisbon with speaking sessions, live activations and Employer of the Year win
In his keynote, “Beyond the Hype: What the Data Really Says About Sweepstakes,” founder Alexandre Tomic presented findings from 28 months of activity across Alea’s systems.
Key takeaways:
- In the session “Beyond the Hype: What the Data Really Says About Sweepstakes”, founder Alexandre Tomic presented data from 28 months, covering 2 million players, 56.6 million sessions, and €3.8bn in bet volume across Alea’s systems.
- Alea won Employer of the Year (Supplier) at the SBC Awards, following Tomic’s previous Leader of the Year recognition in Malta.
- Over 30 Alea members attended SBC Summit Lisbon, meeting with operators and game studios across Europe, Latin America, and North America.
- High-profile industry and government figures visited Alea’s Booth B213, including Lisbon Mayor Carlos Moedas and SBC CEO Rasmus Sojmark.
Press release.- Alea concluded its participation at SBC Summit Lisbon by presenting player data on the sweepstakes vertical and securing the Employer of the Year (Supplier) title at the SBC Awards. During the three-day event, founder Alexandre Tomic shared metrics drawn from 28 months of system activity. The company’s presence highlighted both its technological focus on data transparency and its corporate growth across international igaming regions.
The company presented speaking sessions and live activations. More than 30 members of the Alea team travelled to Lisbon, including much of the leadership team, meeting with operators, game studios and partners from Europe, Latin America and North America.
On the opening day, Alea welcomed several prominent guests to Booth B213, including Carlos Moedas, mayor of Lisbon; Maria Luísa Aldim, deputy mayor for Innovation and Social Development; Pedro Machado, secretary of state for tourism, commerce and services; Paulo Sousa, president of Santa Casa da Misericórdia de Lisboa; Jorge Vinha da Silva, CEO of MEO Arena; Rasmus Sojmark, CEO and founder of SBC; and Vigen Badalyan, owner of BetConstruct.
Putting data behind the sweepstakes debate
Sweepstakes was one of the topics drawing attention in Lisbon and has become an increasingly important part of Alea’s business.
In his keynote, “Beyond the Hype: What the Data Really Says About Sweepstakes,” founder Alexandre Tomic presented findings from 28 months of activity across Alea’s systems, covering 2 million players, 56.6 million sessions, 3 billion bets, and €3.8bn in bet volume.
Later that day, Tomic was joined by Anna Ghazaryan, business director at Alea, for “The Sweepstakes Phenomenon: The Data Reshaping Online Casino,” continuing the discussion around the findings.
Alexandre Tomic, founder of Alea, said: “Sweepstakes has generated a huge amount of discussion, but discussion is much more useful when there is evidence behind it. Having 28 months of data gives us a chance to look beyond assumptions and understand how players are actually behaving and how the vertical is evolving. Lisbon was an opportunity to put those findings on the table and have a more informed conversation around them.”
Alea’s stage programme also included Tomic joining “Copycat Culture: Branding Beyond Visual Identity,” while CEO Jordi Sendra took part in “Brazil Unfiltered: What Leaders Actually Think.”
At Booth B213, Alea also ran Luck Decoded, with visitors taking part in daily prize reveals. Across the three days, four iPhone 18 Pro devices were awarded, alongside AirPods, a Smart Notebook, and other surprises.
The summit ended with the company being named Employer of the Year (Supplier) at the SBC Awards, after also being shortlisted for Aggregator of the Year. The recognition follows Alexandre Tomic’s Leader of the Year win at the SBC Awards in Malta earlier this year.
Alea is now preparing for SiGMA Rome in November, where members of the team will return to the stage for further speaking sessions.
Frequently asked questions (FAQs)
- What data did Alea present about sweepstakes at SBC Summit Lisbon? Alea shared metrics covering 28 months of system activity, including 2 million players, 56.6 million sessions, and €3.8bn in bet volume.
- Which award did Alea win at the SBC Awards? Alea was named Employer of the Year (Supplier) at the SBC Awards, following a previous Leader of the Year win for founder Alexandre Tomic in Malta.
- What topics did Alea address during the event sessions? Alea executives spoke on sweepstakes market data, branding beyond visual identity, and strategic perspectives on the Brazilian igaming market.
- Who visited Alea’s booth during SBC Summit Lisbon? Notable visitors to Booth B213 included Lisbon Mayor Carlos Moedas, SBC CEO Rasmus Sojmark, and BetConstruct owner Vigen Badalyan.
